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If you work in esthetics, you must stay up to date on the latest professional equipment in the beauty and healthcare industries. As technology evolves, so do skin care products, Hydrafacial machines, contouring devices, magnifying lamps, and much more. When you buy esthetician equipment aligned with the latest best practices, you can deliver high-quality service, Read More...

The medical aesthetics industry is always changing, with new techniques, technology, and cosmetic procedures being unveiled constantly. To stay updated on the latest trends and developments, attending an industry conference is a must. The global medical spa market is growing by about 14.7% annually, making this industry both lucrative and competitive. If you want to Read More...

For most people, the spa experience is a luxurious treat, and clients want to feel pampered and important. On the other hand, there’s also the business side of things to think about. Most spa managers are responsible for the financial bottom line of the spa business. Therefore, they need to be equipped with business skills Read More...

 As demand for aesthetic procedures and cosmetic treatments continues to rise, it is more important than ever to provide practitioners with comprehensive training and the highest quality education to ensure that patients are treated safely, effectively, and ethically.   The importance of aesthetic medicine training in today’s healthcare landscape cannot be overemphasized, whether you own Read More...

As a med spa owner, having the right equipment is the first step in creating a successful business. But with so many medical beauty treatments out there to choose from, homing in on the right equipment for your business can be challenging. This guide breaks down different types of medical spa equipment and the factors Read More...

If you’re opening a new medical spa, you probably have many tasks demanding your attention. Building the business’s physical presence, stocking it with the right equipment and supplies, and obtaining the proper licenses are all items to check off your task sheet. But building your medical spa’s digital presence may be just as important. Your Read More...

What Is SEO for Medical Spas? Did you know that there are more than 5,000 medspas in the U.S.? The med spa industry is incredibly competitive, so if you want to attract more customers, you’ll need to step up your medspa SEO efforts! Many medical spa websites make the mistake of not paying much attention Read More...

Interested in starting your own medical aesthetics business? If so, you’re making a wise choice. Aesthetic procedures, such as laser treatments, hair removal, and dermal fillers, have risen rapidly in popularity over the past few years.  Today, the medical aesthetics industry employs more than 70,000 people, and the average med spa pulls in nearly $2 million in Read More...

Could your medical aesthetic clinic use some new clients? No matter how good your aesthetic treatments are, potential clients can’t find your practice if they don’t even know it exists. That’s where marketing for an aesthetics business comes in! In the book “Marketing Aesthetics,” authors Alex Simonson and Bernd Schmitt tell small businesses how to Read More...

As an aesthetic clinic or medical spa owner, you’re probably no stranger to long days packed with hard work. But what if you could make your workday a little bit easier? With the help of integrated aesthetics software, you can do just that. With so much practice management software out there, how can your medical spa choose Read More...

Looking for a modern and visually appealing medical spa design to make your practice stand out? It takes more than choosing the right color scheme or hiring a professional interior designer. You’ll have to merge every last detail seamlessly to create the perfect image, office, and reputation. Combine aesthetics, like a sleek, minimalist design, with Read More...

Med spa services are gaining more traction as the beauty and wellness industry continues booming. Opening your own medical spa business is an excellent opportunity to take advantage of this upward trend in medical services. If you’re interested in learning how to open a medical spa, you’ve come to the right place.   Opening any type of business Read More...