15 Medical Aesthetics Marketing Ideas To Help Grow Your Clinic

Could your medical aesthetic clinic use some new clients? No matter how high-quality your aesthetic treatments are, prospective clients can’t find your medical spa or practice if they don’t know it exists.

That’s where strategic aesthetics marketing comes in. In the book “Marketing Aesthetics,” authors Alex Simonson and Bernd Schmitt discuss how to boost brand awareness by creating memorable patient experiences. Don’t have time to read the whole book? You’ll find plenty of actionable marketing ideas below to enhance your overall digital marketing strategy and build a cohesive medical aesthetics marketing campaign.

If you’re looking for easy medical aesthetics marketing solutions, check out Weave Medical software. It features online review management and essential marketing tools to support your patient marketing ideas and streamline practice operations. Tools medical spa professionals rely on can help refine your online marketing and patient marketing campaigns.

Digital Marketing & Online Aesthetic Marketing Strategy

An online marketing campaign lets you connect with clients where they spend their time online. Effective digital marketing for your medical aesthetic business doesn’t have to cost a fortune to yield strong results.

Website & Online Booking

Your website is often the first point of contact a potential patient has with you, so make it count! If you haven’t updated your medical aesthetics website in a few years, chances are good that it could use a refresh. Use calming, neutral colors and typography that’s easy to read on mobile devices.

Clearly describe your aesthetic procedure services, too. If you run promotions for minimally invasive or non-invasive procedures, such as dermal fillers, your website is a great place to advertise them. You can use analytical cookies to track the performance of promotions on your website.

Clients should also be able to schedule appointments online in minutes. Convenient online marketing tools like Weave’s online scheduling make this a snap.

Your site should have a clear accessibility statement to assure clients that your site is usable for people with disabilities.

SEO (Search Engine Optimization) for Aesthetics

Is your medical aesthetics practice struggling to rank at the top of the search results? Without good SEO (search engine optimization), your aesthetic services site could languish on the second or third page of results, where no one will see it.

One way to boost your ranking is by starting a blog. In your blog, you can discuss the cosmetic and medical aesthetic procedures your business offers to educate prospective clients and drive bookings.

Be sure to use a keyword research tool while planning your blogging strategy. Targeting high-volume keywords related to aesthetic marketing and medical aesthetics marketing will ensure your content reaches the right audience.

Online Ads & Paid Search (PPC)

If your practice isn’t ranking organically against others in the medical aesthetics market, consider running Google Ads as part of your aesthetics marketing plan. These ads operate on a pay-per-click (PPC) model, allowing you to control your digital marketing budget precisely.

Another type of ad you might want to consider is Google’s Local Services Ads. Instead of paying per click, you pay for every qualified lead that Google sends you.

Local Services Ads show up at the top of the search results, which gives you impressive visibility. Clients can book appointments directly through your ads by calling you or sending you a message.

Online Reviews & Reputation Management

Few things are better for patient marketing than word-of-mouth recommendations. Reach out to happy patients and ask if they’d be willing to leave your medical spa or plastic surgeon a review on Google or Yelp.

Weave’s Review Management software takes the headache out of asking for reviews. You can send review requests to patients’ phones and get instant notifications whenever someone leaves you a review.

Local Business Listings

Signing up for local business listings is another clever way to spread the word about your practice. One of the best tools your plastic surgery practice can take advantage of is your Google Business Profile.

Claiming your Business Profile is free, and you can:

• Update your phone number, hours, and other info about your business

• Share photos from your practice

• Add attributes to attract clients, such as women-owned, veteran-owned, or LGBTQ-friendly.

• Advertise events and promotions

• Answer frequently asked questions

• Respond to reviews

AI That Books When You’re Away From the Phone

Whether your team’s busy with patients or away from the desk, TrueLark AI steps in—engaging leads and handling scheduling through text, chat, and voice. It books appointments even when no one’s available to pick up.

Social Media Marketing Strategies

If your aesthetic practice isn’t on social media yet, you could be missing a key channel to execute your marketing ideas and connect with prospective clients.

To get started, find out which social media platforms most of your target audience prefers to use. Instagram and Pinterest are popular picks for users who are interested in makeover inspiration photos. On these platforms, you can post photos of your work (get your clients’ permission before you do this).

Social media is one of the best places to engage with both new and prospective clients, too. On your Facebook page, for example, you can invite followers to ask questions or suggest the type of content they’d like to see.

Many people like to leave reviews for businesses on social media. If your practice gets a scathing review, it’s important to respond promptly and offer a solution. Ignoring reviews makes your practice seem uncaring, which can turn off would-be clients.

Email Marketing & Newsletters

If your plastic surgery practice or medical spa collects patient emails, turn that list into an active marketing channel! Launch an email marketing campaign or monthly newsletter to keep clients engaged and ensure your practice stays top-of-mind.

Your aesthetics marketing newsletter could include:

• Beauty tips

• Stories about your team

• Information about new procedures

• Exclusive promotions

Don’t have the time to execute an email marketing campaign? Weave has you covered with Email Marketing software! You can select from pre-built templates and schedule emails to go out at optimal times. Effective email marketing simplifies patient marketing for any medical spa. Learn more about our email marketing tools for medical practices.

Aesthetic Patient Marketing Ideas for Your Clinic

Your patients can be excellent brand ambassadors for your practice. Here’s how to put them to work for you.

Referral Program

Word-of-mouth marketing can go a long way compared to other advertising tactics. Consider creating a referral program and rewarding current patients for referring new business to you.

For rewards, you can offer:

• Gift cards

• Entries to a raffle for a big prize

• Discounts on a cosmetic treatment

Ask for Reviews

Past patients posting reviews and testimonials of their experience at your clinic on social media or review sites can boost business if you’re experiencing a lull in new patients. A few weeks after a patient’s appointment, you can send a friendly automated email or text asking if they’d like to share their experience at your practice. 

Post-Visit Surveys

Wondering what your patients think of you? All you have to do is ask!

Post-visit surveys are a smart way to collect opinions about your practice. This is different than asking for reviews; you can use this information to improve your services. 

You can either give patients a form to fill out or send a survey to their phones after leaving your office. A few questions you might ask include:

• On a scale of 1 to 10, how likely are you to recommend our practice to friends and family?

• Did you have any trouble scheduling an appointment?

• Do you have any suggestions for improvements we can make?

Traditional Aesthetic Marketing Ideas

Sometimes, marketing ideas traditional in nature complement your modern digital strategies best. Try combining traditional channels with digital aesthetic marketing methods to build a comprehensive marketing strategy.

Radio

You may think radio ads aren’t worth it because few people tune in anymore, but that couldn’t be further from the truth. One study found that radio advertising generated $12 in sales for every dollar spent, which means this tried-and-true tactic is definitely worth considering.

Prices for radio ads vary widely depending on the length of your ad and the time slot you choose. You can expect to spend $200 to $5,000 per week, although you may be able to nab a cheaper rate by choosing a slot outside of peak advertising times.

Billboard

Billboards can be pricey, but the exposure they’ll give your practice could be well worth the cost. According to the billboard advertising company International Outdoor, the average person spends 25+ hours a week on the road, and 81% of travelers have said that they notice billboards.

Billboard costs can range from $1,200 to $15,000, depending on location. Usually, the busier the area, the higher your ad cost will be.

Prospective patients only have a few seconds to glance at billboards, so use short messages and images that make a big impact. A photo of a flawless model set against a backdrop of the New York skyline, for instance, is likely to inspire travelers to pick up the phone and call you.

Sponsor Local Events

If your plastic surgery practice can swing the cost, consider partnering with local businesses or schools and sponsoring a few of their events. Events such as festivals, concerts, and raffles often draw huge crowds, which gives you the perfect opportunity to clue potential clients in to your offerings.

By sponsoring a local event, your practice can:

• Showcase your branding on the event website and promo materials

• Set up a booth where you can meet with prospective clients

• Gather new email addresses for your newsletter

Can’t afford to contribute money to an event? Consider giving away products that your practice uses, such as luxury face creams and lotions. You could also host an “Ask Me Anything” event for attendees who might be curious about plastic surgery.

Other Aesthetics Marketing Ideas

Who doesn’t love freebies? You can use free stuff to attract more business to your medical aesthetics practice.

Giveaways

Aesthetic medicine can be expensive for patients, and many people save up for years to get the procedures they want. By giving out discounts or raffling off free services to a lucky winner, you’ll have clients beating down your door in no time.

If you choose to hand out discounts, make sure to explain exactly why they’re a good deal so clients understand the value. For instance, you could say, “This service is normally priced at $500. When you take advantage of this limited-time offer, you’ll pay just $250.”

Swag

Swag is a term used to refer to promotional products that are given away for free to promote a company’s brand. With just one piece of SWAG, you could potentially advertise your business to dozens of people or even more.

Swag can include:

• Pens and pencils

• Magnets

• T-shirts

• Posters

• Tote bags

• Stickers

• Temporary tattoos

At a minimum, put your practice’s name, website URL, and phone number on each item. If you have more space, you could also add an offer, such as 10% off for first-time clients. 

Streamline Your Aesthetics Marketing Strategy With Weave

Looking for an easy, stress-free way to market your medical spa? Let Weave help! Our software enables you to gather and respond to reviews, craft winning email newsletter campaigns, and automate appointment reminders to cut down on no-shows.

To find out more about what Weave can do for you, call us at 833-572-2139 or request a demo of our software today.

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