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When prospective patients arrive at your plastic surgery practice website, what do they find? Is your site clean, modern, and easy to navigate? Or is it outdated and unattractive? If your cosmetic surgery website isn’t up to par, chances are good that customers will head to a competitor website that’s more user-friendly. This is why...

Plastic surgery is a highly competitive industry, and that means if you want to attract more potential patients to your plastic surgery website, you can’t afford to ignore SEO. Plastic surgeon SEO, or search engine optimization, is the practice of optimizing your web pages to grab the attention of search engine crawlers. When you tailor...

Dermatologists help clients look and feel their best by assisting with acne, wrinkles, scars, and hair removal, but that’s not all they do. These medical professionals also examine moles for signs of cancer, remove unsightly warts, and treat issues such as psoriasis, dermatitis, and nail conditions. Like all other doctors, dermatologists need different tools to...

Plastic surgery can help your customers look and feel like a million bucks. Unfortunately, most insurance companies don’t cover cosmetic surgery, such as a nose job (rhinoplasty) or breast augmentation. A plastic surgery procedure can cost more than the average used car, and many customers can’t afford to cover the entire cost upfront. Offering financing...

X (formerly Twitter) has over 300 million users, and it’s still growing.¹ Most major brands take advantage of X to get exposure through viral tweets, hashtags, and influencers. Even small businesses can benefit from spreading the word about their brand on Twitter because it requires little to no social media marketing budget to increase brand...

Are you struggling to reach new patients at your ambulatory surgery center (ASC) and stumped when it comes to marketing ideas? With the right ambulatory surgery center marketing strategy, you can acquire a steady flow of patients while providing high-quality care that keeps them coming back. When you wrote your business plan, you likely listed...

Do you want to expand your dermatology practice but don’t know where to start? You’ve come to the right place.  As a dermatologist or medical practice owner, you spend most of your day concerned with the patient experience, ensuring that clients with skin cancer, stubborn acne, eczema, or anything else receive the thorough, efficient care...

Buying an optometry practice is the dream for many professionals in the eye care industry, offering the potential for high-profit margins, a developed patient base, and career satisfaction. If you’re an optometrist or an optician considering purchasing an optometry practice, you’ve come to the right place. This guide outlines the steps, advantages, and key considerations...

Healthcare recruitment challenges are at an all-time high. A staggering 30% of healthcare workers are leaving their positions because they’re unsatisfied with compensation, and 51% of healthcare companies receive monthly complaints from their front office healthcare staffing teams. Amid these industry-wide issues, your healthcare organization still needs qualified candidates to fulfill permanent roles, so we’ve...

Drafting a medical aesthetics business plan is the first step to launching a successful med spa or Botox clinic. Whether you’re wondering how to start a Botox clinic or need advice on how to build a comprehensive aesthetics business plan, having a clear strategy is essential.  Aesthetic procedures, such as laser treatments, hair removal, and...

Could your medical aesthetic clinic use some new clients? No matter how good your aesthetic treatments are, potential clients can’t find your practice if they don’t even know it exists. That’s where marketing for an aesthetics business comes in! In the book “Marketing Aesthetics,” authors Alex Simonson and Bernd Schmitt tell small businesses how to...

Have you ever wished you could spend more time treating patients and less time managing the nitty-gritty details of your business? You know that you should be empowering your staff to handle the day-to-day details so that you can focus on what you do best. However, delegation doesn’t always come naturally, especially if you feel...