Do you have a plan for managing your online reputation? If not, developing a solid strategy for plastic surgeon reputation management should be your top priority.
When someone decides to get an expensive surgery that alters their appearance, they’re more than likely going to research plastic surgeons to find one with a trustworthy reputation for excellent results. Even when some people ask friends and family for recommendations, almost all will search for the information they need online.
As a plastic surgeon, your online presence plays a key role in how potential patients perceive your plastic surgery practice. They’ll skim through online reviews, visit your website, or scroll through your social media posts. If your online reputation isn’t impressive, they’ll likely move on to a competitor.
In this five-step guide to online reputation management for plastic surgeons, we’ll highlight best practices for building up your reputation as a skilled and reliable plastic surgeon and walk you through the process of creating a plastic surgery marketing plan, including tips for responding to online reviews.
Best Practices for Plastic Surgeon Reputation Management
A vital piece of the online reputation management puzzle is providing a genuinely outstanding patient experience, including top-quality cosmetic surgery care with great outcomes, open and compassionate communication with patients, prompt responses to patient reviews, and more. An outstanding patient experience trickles through in almost every digital channel, from reviews to social media engagement, and will be evident as potential patients search through your content.
When you follow the best practices below, news of your outstanding reputation will spread organically through online reviews from happy patients and word-of-mouth referrals. However, learning how to encourage reviews and bolster your existing reputation through digital marketing strategies is essential for maximizing your ability to attract new patients.
Further down in this article, we’ll provide tips for how you can leverage your glowing reputation to enhance your online presence.
Providing High-quality Plastic Surgery Care and Results
Among the most significant influences on your online reputation are the quality of your patient care and the results of your plastic surgery procedures. As a plastic surgeon, your medical practice should convey comfort and safety to your patients, and they should feel confident that you’ll give your best as their cosmetic surgeon.
It’s crucial that you follow best practices for each cosmetic procedure, follow all safety precautions in your clinic, and use high-quality plastic surgery tools and equipment. By doing so, you’ll earn more positive reviews and referrals from satisfied patients, leading to more potential clients finding your practice online.
Another important part of providing first-rate patient care is giving your clients the tools to make their experience as convenient and efficient as possible. Solutions like practice management software allow patients to schedule and change appointments online, message your clinic with questions about their plastic surgery service, and receive communications about their recovery.
Communicating With Patients Clearly and Empathetically
The needs and preferences of your patients should be your top priority as a plastic surgeon, and clear, compassionate communication is fundamental for getting to know your patients and building their trust in you.
You and your staff should approach patient communication with transparency and understanding, ensuring your clients know they can bring their concerns and questions to anyone in your clinic without fear of judgment. Listening to your patients is essential for adequately addressing their needs and providing the best outcome.
After a procedure, you should stay in touch with the patient, checking up on their recovery progress to ensure they’re happy with the results and provide solutions to any issues. When you maintain open contact with your patients from start to finish, they’re more likely to tell their friends about your clinic and leave a positive review.
Responding to Complaints or Reviews That Resolve Issues
Every review, whether positive or negative, should get a prompt response. When responding to positive reviews, ensure your reply encourages the patient to return or recommend your services to friends and family. Give thanks for the review, but keep the response short and sweet.
When responding to complaints or negative reviews, you should have a strategy that aligns with your practice’s branding. Your response should show your clients that you respect the opinions and experiences of all your patients and that you’re willing and ready to resolve their problems.
These are some tips for responding to negative reviews online:
- Respond as quickly as possible
- Be polite and understanding
- Offer a solution to their issue
- Apologize if you were in the wrong
- Promise to improve your processes
In the best case scenario, the disgruntled reviewer revises their comment to be positive or removes it altogether because you acknowledged and fixed their problem. Ensuring your patients feel heard when they complain by offering solutions makes it less likely that the unhappy client will try to be heard in other ways, such as leaving a negative review on Facebook or Google.
Remember, your response to both negative and positive reviews is not only for the immediate customer – but any future prospect browsing your reviews. Each review, and in essence your responses, are an ad for your clinic. Your responses will impress reviewers and potential patients researching your plastic surgery clinic. Your commitment to replying to reviews shows off your exceptional customer service, efficient communication, and positive attitude, which encourages prospective customers to trust and choose you for the services they need.
Plus, software like Weave can make the review collection and response process easy and convenient for your staff. Weave even offers a Response Assistant that uses generative AI technology to create custom, relevant responses to your patient reviews to increase your reputation management efficiency and boost your brand awareness.
9 out of 10 people check online reviews before choosing a business
Weave helps you easily collect and monitor reviews on Google and Facebook. These reviews can be some of the best marketing for your business.Schedule Demo
Showcasing Plastic Surgery Expertise and Credentials
Patient testimonials are a valuable tool for attracting new clients because they showcase your skills and expertise through the words of one of your past patients. They also demonstrate the plastic surgery services you offer and boost your credibility, especially if you add before and after photos to enhance the testimonial.
You should ensure your website has an accurate, well-written “About Us” page so visitors can learn about you and your brand, including your plastic surgery education, experience, skills, and knowledge. You should attempt to answer the most pressing questions likely to be on prospective clients’ minds and take the opportunity to cultivate your online reputation with facts about you, your clinic, and your staff.
Another strategy to show off your plastic surgery expertise involves posting educational content on social media like Instagram or YouTube. This kind of content creation builds trust with your target audience and demonstrates that you’re confident and knowledgeable about plastic surgery.
Engaging With Your Community and Industry
Stay in touch with your community on social media by answering questions, sharing content about plastic surgery services, and showcasing success stories. Analyzing patient data can help you identify pain points, complaints, and trends among your patients, allowing you to narrow the focus of your brand messaging to attract more leads interested in your services.
Another way to learn more about your target audience and how to build a successful practice is to check out competitors or other successful plastic surgeons on social media to see the type of content they share to maintain their followers and patient base.
Good public relations also help boost your reputation. These efforts might include the following:
- Guest posts on quality websites
- Interviews with plastic surgeons
- Press releases
- Community events
- Q&A live streams
Guide to Plastic Surgeon Reputation Management: Step by Step
When you follow this plastic surgeon reputation management guide, you can effectively manage and monitor your online reputation to ensure you maintain prestige as a skilled plastic surgeon who provides excellent results for patients. Building and sustaining a distinguished online presence enables you to stand out from your competitors and attract more new patients.
Now, we’ll walk you through our step-by-step guide to online reputation management for plastic surgeons.
1. Conducting a Reputation Audit
Monitoring your online reputation is integral to managing how you and your practice appear to potential clients. You should be conscientious of how your clinic presents online, including on social media, a search engine like Google, or other third-party review and business listing sites.
For example, try Googling your practice and see what results pop up on the first page, including any positive or negative reviews. This step will help you see what impression potential clients will get when they search for your plastic surgery clinic online.
Keeping up with all of your practice’s profiles and reviews can be very time-consuming, but reputation management software helps keep an eye on all your reviews and more by consolidating them in one place.
2. Setting Goals and Objectives
You must first determine your priorities when developing an online reputation management strategy. If you have negative reviews without responses or haven’t updated your business profiles in a long time, those might be your top priority.
Deciding your goals upfront allows you to stay organized and accomplish objectives that make a big impact on your practice’s reputation. Once you’ve addressed the most urgent tasks, you can develop long-term strategies and goals for your online reputation and create a detailed reputation management plan.
3. Creating a Reputation Management Plan
Part of your reputation management plan is deciding who should monitor online comments and reviews for your practice. If you have a marketing department or customer service-focused staff members, they would likely be your best bet for helping with your practice’s online review management.
To keep your branding consistent, you should create response templates for different types of comments, including negative reviews. You should also decide the tone of your online messaging and provide plenty of documentation to guide the team members handling your reviews and social media management.
If you haven’t done so already, you should create a Google Business profile (formerly known as Google My Business) and ensure it has all the information a prospective patient might need, including:
- Accurate business name
- Practice address
- Phone number
- Opening hours
4. Monitoring and Measuring Reputation Performance
Monitoring the responses to your initiatives helps you understand what your target audience relates to best and points out areas that are falling behind, allowing you to take new and better directions before wasting time and money on a digital marketing strategy that doesn’t perform well.
You should ensure patients know how and where to leave reviews, making it as easy as possible by providing links in your direct communications and on your website. Your clinic should have an open door for both positive and negative feedback, letting your existing patients know that you care about their opinions and prospective patients so that they can expect the same care and courtesy.
5. Adjusting and Optimizing Your Reputation Management Plan
Part of your reputation management plan should be to frequently revisit your website, social media, and third-party profiles to keep them fresh. You can post updates, new photos, promotions, and other important information to ensure your online presence is accurate and up to date.
Constantly tracking and optimizing your online reputation might seem like a lot of work, and that’s because it is. Many plastic surgeons work with a plastic surgeon marketing agency that handles everything mentioned in this guide, including reputation management services, local SEO (search engine optimization), social media marketing, and monitoring and adjusting strategies.
Online Review Management for Plastic Surgeons
Your online reviews play a starring role in your plastic surgery clinic’s reputation, providing firsthand accounts from patients about the quality of your services. For that reason, you shouldn’t just wait and hope a new patient leaves a review.
Instead, you should implement strategies to encourage patients to write comments, such as a review incentive program. Incentive programs involve rewarding clients for specific actions, which in this case would be writing a review for your practice.
Another important note, which might seem obvious, is that a satisfied patient is much less likely to leave a negative review. You should always strive to provide exceptional services as a plastic surgeon and quickly respond to complaints from patients who had a bad experience.
Make Managing Your Plastic Surgery Reviews Simpler With Weave
Weave is a comprehensive practice management platform that makes plastic surgeon reputation management easier than ever. Not only can you view your online reviews in one place, but you can also set up automated review requests so you never miss the chance to get reviews from your patients. Weave turns the guesswork of reputation management in today’s digital landscape into actionable results.
Want to start getting notified whenever your plastic surgery practice gets a new review? Try the Weave demo today.