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If you own a dental practice, implementing effective digital marketing campaigns is essential to your office’s success. One aspect of digital marketing that many practices overlook is content marketing, specifically, sending curated emails to their patients each week. We’ve created this guide to help you learn everything you need to know about dental email marketing. Read More...

Live chat, video conferencing, phone, email… Choosing the best communication channels is not an easy task, but it pays off in the end. In the past, the question didn’t even arise. It was clear: first, you offer telephone support, and then you might add email. But now, people use devices that can do much more. Read More...

This article is part of our series about improving your dental practice. You can find the links to the other articles at the bottom of the page. Whether you work for a dental office or are a dentist yourself, you know how competitive the dental industry can be – and how challenging it is to Read More...

A text message is one of the staple features of a mobile phone, and it has been that way for several decades now. What can you do if you ever misplace your phone and you think there’s no other way to send the important message you have in mind? How Do I Send a Text Read More...

Even if you’ve got a booked schedule, you still understand the importance of physical therapy referrals. A patient referral can come from multiple channels, including current or past patients, physician referral programs, sports leadership teams, or marketing campaigns. Regardless of their source, physical therapy referrals offer a low-cost way to expand your network and guide Read More...

If you own and operate your own plumbing business, you probably don’t spend a substantial amount of time considering plumbing marketing ideas, social media strategies, or other business plans. Instead, you likely focus on the tasks that help your business grow each day: solving plumbing problems, satisfying your customers, and growing your market share through Read More...

Patient no-show rates have soared to nearly 20% throughout the medical industry. A missed appointment is frustrating for you and the patient, who will need to reschedule their visit. Patient no-shows or last-minute canceled appointments can also hurt your bottom line and affect the quality of care you and your team can provide. That’s why Read More...

Is your HVAC business struggling to stay afloat? If so, you aren’t alone. Maintaining a profitable HVAC customer base is challenging in an industry where most customers only require your services a few times a year. One of the most critical steps in staying profitable as an exclusive HVAC contractor is implementing HVAC marketing tactics Read More...

Acquiring new patients for your dental practice can be challenging. Many practices have begun using one simple strategy: sending out unique, creative, engaging marketing messages to leads that encourage them to schedule dental exams. Crafting effective dental marketing messages requires using the right marketing mediums and developing marketing ideas that reach your target audience. Such Read More...

As a medical practice, maintaining a profitable patient load shouldn’t be too challenging, right? When potential patients have ailments that your staff can address, they should come to your medical practice for assistance and give you their business. Unfortunately, the competitive nature of the healthcare industry has made it difficult for many physicians to keep Read More...

This is the first article in our two-part Patient Communication series. Links to the other articles are at the bottom of this page. If you work in the medical field, you are probably well acquainted with no-show appointments. Your profitability depends on patients showing up to their scheduled appointments on time, following through with their Read More...

This is the fourth article in our five part HVAC marketing series. Links to the other articles are at the bottom of this page. Running an HVAC business can be incredibly time-consuming. If you are like many HVAC business owners, your current workload probably doesn’t leave you with enough time in the day to even Read More...