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For some, texting may still conjure up the image of a teenage girl sending emojis to her circle of friends, rather than a patient communicating with a healthcare provider or an executive communicating new idea to his colleagues. Almost everyone uses text messaging as a means of communication these days, whether socially or for business. Read More...

Millennials can be hard to understand. Defined as those born between 1982 and 2002, they’ve grown up in a very different world than the rest of us—a world dominated by the internet. You’ve probably seen Millennials do all kinds of quirky things: they can spend hours together in the same room without ever looking up from Read More...

Tell me if you’ve heard this one before: A mom, desperately trying to get ahold of her kid, calls and calls and calls to no avail. Moments later her phone lights up as it begins to vibrate—it’s her child! But it’s not the sound of their voice but a text message. A TEXT MESSAGE! Someone Read More...

Most dentists are aware that patients hate the sound of the drill, that shot in the roof of the mouth and root canals; however, there are several things that dentists may not realize their patients hate. While patient retention is fairly complex, avoiding things that your patients hate should be at the top of your Read More...

For years, providing patients with appointment cards was the standard method used to remind them of their future appointments; however, according to a recent study, modern technology is making the appointment cards an impractical reminder method for dentists, veterinarians, and really just about anyone else still using appointment cards. Other Methods Used to Remind Patients Read More...

You wouldn’t hand a dentures advertisement to your teenage patients when they are in your office. Or, if you would, you’d be wasting your breath, money and paper. But many small businesses – like dental and orthodontic practices – are doing the digital version of this every time they try to use social media to promote Read More...

No matter how hard you try, your orthodontic practice website might have difficulty competing against the search result success of those that provide business listings – local or industry specific ones. So it’s great when a patient finds your practice, a small speck of sand on the enormous World Wide Web of beaches. You’ve done Read More...

Marketing your dental practice is nothing like it was even ten years ago. And, let’s face it, you went to school to be a dentist, not an online marketer. At this point, you’ve likely heard about or maybe you are even in the process of attempting to achieve better search engine optimization (SEO.) In this Read More...

When I started working in the dental field clinicians weren’t required to wear gloves. To say things have come a long way is a major understatement. Those of us that have been in the field since the beginning have a special appreciation of the way technology has increased our ability as professionals to manage oral Read More...

If you have a Facebook page, you can use it to grow your dental practice; however, you need to know how to build your social audience. Building your social audience is vital because your Facebook page is useless if no one sees it. Accomplishing this task is simpler than you might think. For the majority Read More...

Running a dental practice is seriously stressful. Left unchecked, stress can eat away at your health and negatively affect your practice. More than a third of dentists are stressed about work, according to a recent survey of dentists and dental professionals in the UK. Work-related stress can cause a whole host of problems, including physical ailments, relationship Read More...

Focusing on patient satisfaction allows you to deliver outstanding customer service. Even if you aren’t known for your charm, the real trick to achieving true patient satisfaction simply this: Know what your patients want. And then give it to them. Patients Want to Feel Important Always greet your patients by name. Include personal information in Read More...