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Patient retention is defined in the same way any successful relationship is: By having positive touchpoints. This collection of touchpoints is the determining factor in how likely any patient is to continue with your practice or leave for a competing practice. Positive touchpoints don’t often just happen, however. A proactive approach must be taken to Read More...

Let’s face it: patients don’t refer your practice to their friends because a teeth cleaning is so wonderfully thorough or because an eye exam is so stellar. In fact, you’ve probably never heard a patient proclaim, “What a fantastic teeth cleaning!” as they high-five you and your team on their way out the door. Although you Read More...

For some, texting may still conjure up the image of a teenage girl sending emojis to her circle of friends, rather than a patient communicating with a healthcare provider or an executive communicating new idea to his colleagues. Almost everyone uses text messaging as a means of communication these days, whether socially or for business. Read More...

Tell me if you’ve heard this one before: A mom, desperately trying to get ahold of her kid, calls and calls and calls to no avail. Moments later her phone lights up as it begins to vibrate—it’s her child! But it’s not the sound of their voice but a text message. A TEXT MESSAGE! Someone Read More...

Most dentists are aware that patients hate the sound of the drill, that shot in the roof of the mouth and root canals; however, there are several things that dentists may not realize their patients hate. While patient retention is fairly complex, avoiding things that your patients hate should be at the top of your Read More...

For years, providing patients with appointment cards was the standard method used to remind them of their future appointments; however, according to a recent study, modern technology is making the appointment cards an impractical reminder method for dentists, veterinarians, and really just about anyone else still using appointment cards. Other Methods Used to Remind Patients Read More...

You wouldn’t hand a dentures advertisement to your teenage patients when they are in your office. Or, if you would, you’d be wasting your breath, money and paper. But many small businesses – like dental and orthodontic practices – are doing the digital version of this every time they try to use social media to promote Read More...

No matter how hard you try, your orthodontic practice website might have difficulty competing against the search result success of those that provide business listings – local or industry specific ones. So it’s great when a patient finds your practice, a small speck of sand on the enormous World Wide Web of beaches. You’ve done Read More...

Marketing your dental practice is nothing like it was even ten years ago. And, let’s face it, you went to school to be a dentist, not an online marketer. At this point, you’ve likely heard about or maybe you are even in the process of attempting to achieve better search engine optimization (SEO.) In this Read More...

If you have a Facebook page, you can use it to grow your dental practice; however, you need to know how to build your social audience. Building your social audience is vital because your Facebook page is useless if no one sees it. Accomplishing this task is simpler than you might think. For the majority Read More...

Mobile Responsive Dental Websites: A Must Have for Your Practice Stop. Look around the waiting room of your practice. How many of your patients are using their smartphones to play games, stay in touch with friends and use social media? Most likely you’ll notice that a huge percentage of your patients use mobile devices. In Read More...

Operating a dental practice is always a challenge. You have many huge decisions about all aspects of the business. Decisions that affect your bottom line are often the most important. After all, if the practice is not profitable, there is no point in staying in business. When your patients make an appointment and show up Read More...