Free Resource Library

Key takeaways AI in audiology uses machine learning and data-driven tools to improve hearing assessments, device fittings, and patient care. Artificial intelligence enables faster, more consistent diagnostics, real-time hearing aid adjustments, and personalized rehabilitation. Clinics that combine AI with strong communication systems can enhance efficiency, patient satisfaction, and access to care. AI in audiology: Bringing Read More...

Artificial intelligence (AI) is impacting how virtually every industry operates, and dentistry is no exception. AI in dentistry uses machine learning and analytics to enhance clinical and administrative care, and new advancements emerge frequently. When used strategically, AI can help dentists diagnose conditions earlier, create personalized treatment plans faster, collect more detailed imaging, and streamline Read More...

Why Treatment Acceptance Matters High treatment acceptance is the foundation of a happy, successful dental practice. When patients frequently decline recommended care or delay treatment, it becomes difficult for a practice to thrive. In my forty years as a dentist, I have encountered countless patient objections. These objections represent a boundary that must be addressed Read More...

The Frustration of New Patient No-Shows Dental offices invest a significant amount of time, effort, and money into attracting new patients. Few things are more disheartening than when a new patient schedules an appointment and then does not show up. Unfortunately, this happens more often than most practices would like. Is this simply the nature Read More...

We sat down with Shannon Nelson, the marketing director at Arkansas Family Dental in Littlerock, AR, whose motto is to “treat each patient like family.” By allowing this motto to inform everything they do, from marketing to care, Arkansas Family Dental successfully brings on 325 new patients per month and sustains a 4.9 star rating Read More...

The future of plastic surgery is reshaping how clinics operate and how patients experience care. Technology is moving fast, and clinics that embrace advancements like AI, 3D imaging, and regenerative medicine are finding new ways to plan procedures, improve outcomes, and build patient confidence. These innovations don’t just enhance results; they make your workflows more Read More...

Running a plastic surgery clinic isn’t just about offering the latest procedures; it’s about building trust, protecting patients, and making decisions that reflect your professional responsibility. Every day, you navigate ethical questions. How do you balance patient desires with safety? Are your marketing practices honest and transparent? Do your consent processes truly inform patients? Staying Read More...

As a veterinarian, you understand that owning a pet can come with significant expenses. Routine and preventive care costs pet owners at least a few hundred dollars per year. But unexpected accidents and illnesses can lead to thousands of dollars in vet bills that owners have not anticipated or planned for. Encouraging your clients to Read More...

The healthcare industry is evolving at a rapid pace, and medical organizations must stay on top of market trends to keep up. This often involves offering innovative products and services that attract new patients or consumers to the business. But as many as 80% of healthcare innovations fail due to market misreading, demonstrating the need Read More...

A strong digital presence is a crucial element of attracting new patients and building a positive reputation as a healthcare practice. With medical search engine optimization (SEO), you can reach more users with your digital presence and stand out in a competitive healthcare market. SEO increases your website’s search engine rankings to drive website traffic, Read More...

Why a strong healthcare marketing plan matters An effective marketing plan for healthcare organizations can help providers acquire new patients as well as keep their current patients satisfied. Set high patient expectations through your marketing tactics and exceed them by delivering exceptional care. While there are tremendous benefits to gain, building a healthcare marketing plan Read More...

Gone are the days of basic magazine advertising and expensive radio ads. Today’s healthcare institutions are investing in digital-first marketing efforts so they can send personalized messages to every potential patient. As healthcare advertising transitions from conventional methods to a more sophisticated approach, patients expect tailored, accessible experiences, and your medical practice needs to deliver. Read More...