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The one true basis of every good marketing campaign is to be where your clients are. To be heard and noticed, you have to be present. Social media plays a vital role in the communication between brands and their customers. That is why crafting an effective social media marketing strategy is important for every business Read More...

Trying to sell a medical practice is a much trickier task than it initially seems. It isn’t a simple real estate valuation (although that plays a part in it, too). When putting your medical practice up for sale, you also need to think about the equipment and facilities it contains. Then, there are also certain Read More...

If you’re an orthodontist, you know the importance of maintaining a strong online presence. With so much competition in the field, it’s essential to use SEO tactics to set yourself apart from the pack. In this article, we’ll discuss some practical ways to improve your orthodontic SEO and drive traffic to your orthodontic website. Like Read More...

There are a few different ways a physician can perform their services in modern medical practice. The choice of medical practice model is a very important decision for a medical professional. It influences the way they work, their responsibilities, the range of decision-making they have, and patient satisfaction. Every practice partnership model has its benefits Read More...

Did an employee recently give feedback about feeling overworked? Has someone asked about where and who to report to? Or are you starting your own company, and you’re wondering if you actually need a business organizational chart? The straight answer is yes – absolutely! For more than a century, organizational charts have been a crucial Read More...

Looking for a surefire way to get people to buy your products? A customer testimonial is a powerful tool every marketer should have in their arsenal. This post will present ten different customer reference examples that you can use on your website. More specifically, we’ll cover testimonial examples, including: Quotes Social media posts Case studies Read More...

Facebook is a great place to get recommendations from your friends. Whether you’re looking for new experiences or businesses, chances are someone on your Facebook friends list can recommend something great. You can also recommend your favorite places and experiences to other people. Using check-ins, likes, ratings, and reviews, you can let your friends and Read More...

You can improve your company’s reputation in many ways. However, to attract new talents to work for you, you need to prove why your company is a great place to work. From a candidate’s perspective, it is challenging to find honest feedback from previous or current employees expressing their opinion about a company, especially when Read More...

Medical practices intent on growth and expansion are always looking for ways to increase their patient volume. The traditional approach to adding more patients is providing the highest quality healthcare possible, then relying on word-of-mouth advertising. This approach rightfully puts emphasis on outcomes for your patients. However, there are ways for medical practices to increase Read More...

Online payments are becoming more and more popular in this digital age. Today, if your small business does not accept online digital payment methods, customers may view your services as outdated or low-quality. However, your business’s payment methods do not only affect your business reputation. They also impact your cash flow, profitability, and business growth. Read More...

If you are a small business owner, implementing an effective marketing strategy is essential to your business’s success. In today’s competitive industry, simply running a business with high-quality products and services is no longer enough to remain profitable. Instead, you must take the initiative to improve brand awareness and persuade potential customers to utilize your Read More...

Passed in 2021, the No Surprises Act is a piece of legislation designed to protect consumers from surprise medical bills. While focused mainly on preventing surprise bills from larger medical providers like hospitals and emergency services, there are potential implications for smaller healthcare providers as well. The No Surprises Act went into effect on January Read More...