Free Resource Library

If you notice a business has hundreds of reviews and all of them are positive, how likely are you to trust those experiences? In a case like this, the company could be practicing what’s known as review gating, which involves favoring positive reviews and preventing negative ones to carefully construct a good reputation online. In...

Med spa services are gaining more traction as the beauty and wellness industry continues booming. Opening your own medical spa business is an excellent opportunity to take advantage of this upward trend in medical services. If you’re interested in learning how to open a medical spa, you’ve come to the right place.   Opening any type of business...

In today’s society, a patient’s privacy is protected under Federal regulations. This private information is otherwise commonly known as Protected Health Information (PHI), and the regulations for this are all part of HIPAA (the Health Insurance Portability and Accountability Act of 1996).  The Standards for Privacy of Individually Identifiable Health Information (“Privacy Rule”) established, for...

Looking to bring more patients into your cosmetic surgery practice? We’ve compiled a list of 14 marketing ideas that have the potential to bring in a flood of your ideal patients. These strategies are based on what’s currently working for plastic surgery clinics across the nation. The tips in this guide are neither generic nor...

Social media platforms play a profound role in every business’s digital marketing strategy. Dental practices aren’t an exception to this growing trend. Whether you’re just starting your dental practice and looking for customers or you’ve run a dental office for some time now, including social media in your digital advertising is essential for building an...

Your dental office’s success depends not only on your dentistry expertise and high-quality services but also on your marketing strategy. In this digital age, remaining competitive in the dental industry is next to impossible without a strong digital marketing campaign that aids patient retention and brings in new patients. Thankfully, implementing a successful marketing strategy...

Teeth whitening has become an increasingly popular cosmetic treatment for many people who want to improve the brilliance and shine of their smile. In this blog post, we’ll examine some of the pros and cons of different teeth whitening options and discuss some ways that dental practices can compete effectively against over-the-counter whitening options.  According...

Are you still using paper forms at your physical therapy clinic? Physical therapy intake forms are vital tools for collecting patient information, so a simple, convenient solution is best for getting correct medical data from your patients. With digital forms, acquiring, storing, and transferring patient data is much more efficient, and new patients have a...

Patient engagement and patient experience are essential factors in providing high-quality patient care, and understanding their definitions and differences will help you develop effective strategies for accomplishing your practice goals.  This article compares patient engagement vs. patient experience to show how you can measure and improve both, leading to more satisfied and engaged patients. By...

Are you looking for ways to get more patients coming through your clinic’s doors? Orthopedic marketing, including strategies like traditional and digital advertising, social media, and search engine optimization, can significantly boost your practice’s visibility to your target audience.  In this article, we’ll provide 15 effective orthopedic marketing ideas you can use to take your...

The healthcare industry has been struggling with a growing turnover rate the past few years, even spiking up to 44.9% in 2020, according to the US Bureau of Labor Statistics. With so many job openings going unfilled, the healthcare workers in hospitals and small practices have to work harder to keep up with the number...

If you own and operate a physical therapy practice, you know that billing patients and collecting payments for services is just part of the job. After all, you’re running a business, and it needs to generate revenue. However, learning to properly code, document, and submit physical therapy billing units is easier said than done. Fortunately,...