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World Animal Day is an annual holiday promoting global animal welfare education. Each year, we use the holiday to raise awareness of pressing issues like abuse, factory farming, veterinary access concerns, and more, with the goal of promoting better standards for animals around the globe. So, how can you participate in World Animal Day in Read More...

The average med spa revenue for a single-location medical spa is just under $2 million. According to the American Med Spa Association, this is up almost $500,000 from five years ago. Med spa industry experts don’t expect this financial growth to slow down soon, either.  Many healthcare professionals and private practice owners, including optometrists, plastic surgeons, Read More...

In celebration of National Physical Therapy Month this October, and recognition of National Physical Therapy Week, it’s important to honor the dedicated work of physical therapists and physical therapy assistants (PTAs) who play a pivotal role in helping individuals manage pain, recover from injury, and improve overall mobility. These healthcare professionals make a significant impact Read More...

Retaining patients in the highly competitive veterinary industry isn’t easy. Loyalty campaigns continue gaining popularity as they allow you to reward loyal customers for their business, ultimately encouraging continued support. Developing profitable, attractive veterinary loyalty rewards programs requires careful planning, however. So, how can you build a well-designed loyalty program to foster strong relationships with Read More...

October is Eye Injury Awareness Month, a vital time to focus on preventing eye injuries and raising awareness about protecting our vision in everyday situations. Eye injuries are one of the leading causes of vision loss, yet most are entirely preventable with the right precautions. Eye care professionals have a unique role in educating patients Read More...

Does your veterinary practice post on social media on February 20 every year to celebrate National Love Your Pet Day? If not, this is one of the simplest ideas for veterinary social media posts you can employ. It can help your veterinary clinic connect with pet owners like never before. According to a recent study, over Read More...

October is Vision Awareness Month, a time dedicated to promoting eye health and preventing vision loss in communities everywhere. As eye care professionals, you have the unique ability to influence and educate patients on the importance of regular vision care, which is essential to maintaining lifelong eye health. By leveraging strategic outreach and patient engagement, Read More...

To reach more clients, your veterinary practice needs a strong online presence. So, how do you make your website appear at the top of search engine rankings for queries like “cat neutering in Chicago”? Search engine optimization (SEO) allows you to refine your website’s content to reach more potential clients searching for exactly what you Read More...

October is World Blindness Awareness Month, a critical time for raising awareness about preventable blindness and vision loss that affects millions globally. Eye care professionals are uniquely positioned to lead the charge in educating their communities and making a difference. With a few strategic actions, practices can play a key role in spreading awareness and Read More...

The future of optometry involves artificial intelligence, augmented reality, machine learning, and rapid advancements to revolutionize how we diagnose and treat eye-related diseases. If you work in the optometric profession, these technological advances might sound equally exciting and frightening. Innovative breakthroughs may help improve patient outcomes and practice efficiency, but will they negatively impact the Read More...

Your veterinary practice needs the correct equipment to provide quality patient care. Vet tools can improve efficiency and accuracy while enhancing the patient experience. So, what equipment do you need to be a vet? What tools do vets use to deliver top-notch care? Below, we list 20 key pieces of equipment for vets and their Read More...

According to the World Health Organization, roughly 2.2 billion people across the globe have some type of visual impairment, and yet nearly half of these cases could have been prevented or have yet to be addressed because of insufficient technology or resources. One cannot simply peer into the eye and see a retinal detachment, macular Read More...