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Dealing with the conditions created by the COVID-19 pandemic has been a struggle for many small practices. Along with reduced hours and temporary closures, businesses have also witnessed legitimate concerns from their customers regarding their health and safety practices. The challenge for small practices is to validate these concerns and embrace new public health guidelines...

In a digital-first market, understanding why online reviews are important is the first step toward building a credible brand. Reviews are no longer just “nice to have”; they are a necessary tool for transparency.  There are numerous benefits of online reviews for customers, such as providing the information they need to make informed, confident decisions....

Many people in the world think that creativity is a gift and not a skill. In addition to that, many people base creativity on art and drawing. But neither are true. Creativity is innovation. Creativity is problem solving. There is a visual component to creativity, sure, but that’s not what creativity hinges upon. Choosing to...

If you’re an office manager at a dental practice, you’ve probably got a lot on your plate. Having to run a busy schedule for dentists, their employees, and their patients is enough to worry about without having to take care of other aspects of managing a business, like marketing. However, because of the limited scope...

Online reviews are central to any future-oriented marketing strategy. Some of our previous blog posts have discussed the benefits of collecting online reviews. Among the reasons reviews benefit businesses of all sizes is the notable increase of online presence created by improving search engine rankings. The more positive reviews a business can gather on popular...

Online review platforms have become a resource for millions of consumers over the last twenty years. Increasingly, people look at and rely on these platforms before making a purchase or financial decision. In fact, 95% of customers now read online reviews prior to buying a product or service. These review platforms, which include sites like...

Recent years have seen the extensive development of online review sites and forums. Customer reviews were once only shared by word-of-mouth or in print, such as newspapers, magazines, and pamphlets. The internet has led to a further democratization of customer reviews, allowing consumers to share their opinions at will. Sites like Google, Facebook, and Yelp...

Our society has long known about the annoying call habits of telemarketers. Some of these telemarketers are trying to make an honest day’s wages, while others are guilty of participating in various scams. Although some of us assume that these telemarketing calls are done exclusively by humans, it’s becoming increasingly common to receive calls from...

Most people are familiar with online reviews. Consumers use them to make decisions on a daily basis. Research shows that in today’s economy 95% of shoppers rely on these reviews.¹ Despite the huge popularity of online reviews, many small- and medium-sized businesses fail to see how online reviews can help their business succeed. At Weave,...

The way consumers review businesses has changed drastically over the last 20 years. In the 20th century, customers complimented, criticized, and discussed the merits of different businesses through analog media. People met up to talk about businesses in public places, wrote their opinions in newspapers and magazines, and shared advice directly with business owners. In...

How many forms of payment do you accept? Are you taking the right ones? According to an independent market research study commissioned by Weave, only 16% of small businesses offer more than three forms of payment. Yet, this same study found that when companies give their customers more ways to pay, their revenue increased by...

You can think of VoIP applications in a couple of different ways… On the one hand, there are VoIP applications that allow you to make and receive phone and video calls over the Internet as well as transmit data. Skype, FaceTime, WhatsApp, Zoom, and Google Hangouts are all examples of VoIP applications that small businesses...