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Recent years have seen the extensive development of online review sites and forums. Customer reviews were once only shared by word-of-mouth or in print, such as newspapers, magazines, and pamphlets. The internet has led to a further democratization of customer reviews, allowing consumers to share their opinions at will. Sites like Google, Facebook, and Yelp Read More...

Most people are familiar with online reviews. Consumers use them to make decisions on a daily basis. Research shows that in today’s economy 95% of shoppers rely on these reviews.¹ Despite the huge popularity of online reviews, many small- and medium-sized businesses fail to see how online reviews can help their business succeed. At Weave, Read More...

The way consumers review businesses has changed drastically over the last 20 years. In the 20th century, customers complimented, criticized, and discussed the merits of different businesses through analog media. People met up to talk about businesses in public places, wrote their opinions in newspapers and magazines, and shared advice directly with business owners. In Read More...

Most small businesses today don’t have a well-defined marketing strategy. Because they’re generally dealing with the reality of geographic, financial, or staffing constraints, these businesses are content to use old-fashioned approaches to marketing: word-of-mouth recommendations, print advertisements, and mailers. What many of these businesses fail to realize is how marketing strategies have transformed in the Read More...

If you don’t have a lot (or any) reviews, it can be intimidating to get the process underway. You might not know the best way to ask for customer reviews, or you might be nervous about rejection. The good news is that 71 percent of people will leave a review for a business if they’re Read More...

You might be the best in the world at what you do, and you could have the best advertising strategy in town, but if you don’t keep an eye on your online reputation, your business could suffer. When it comes to your business, there’s a lot you can control. Your website, your social media profiles, Read More...

Online reviews aren’t just about your star-rating. It’s tempting to focus solely on growing the number of reviews we have on our profiles and doing whatever it takes to ensure that they’re overwhelmingly positive. Savvy business owners, however, know that reviews are also a valuable tool that can enhance the relationship they have with their Read More...

Forget the concept of less is more. When it comes to online reviews for your business, the more you have, the better. Consider these statistics: 92% of customers read online reviews, and people are more likely to want to do business with you if you have a lot of positive reviews. Over 80% put as Read More...

It starts innocently enough. Another satisfied customer is leaving your location and is full of praise about the service they received. “You are the best in the world,” she says. “I’ve never been to an office where I was treated so well. Thank you so much for everything.” You smile and say you wish that Read More...

No matter how good you are at what you do or how closely you try to manage reviews, a negative review is bound to rear its ugly head at some point in your career. So, what do you do when someone writes something scathing about you or your business? Do you: Ignore it and hope Read More...

What is your most valuable business asset? A lot of business owners make the mistake of thinking their most valuable assets are tangible, things like their building, equipment, and inventory. Some are astute enough to realize that intangibles like intellectual property and processes are even more critical. But few understand that in today’s digital world, Read More...

You’ve worked hard to become the best in your field. Your clients adore you, and your company thrives on referrals that provide a steady stream of new business. But what happens if someone is unhappy and chooses to broadcast their experience online? Would you know? How long would it take you to find out? In Read More...