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As an entrepreneur, you must provide your clients with safe and secure payment methods. These are usually regulated by specific laws that ensure sensitive data of both businesses and customers stays protected. The most prominent example of such regulations is the Payment Card Industry Data Security Standard, PCI DSS for short. PCI DSS refers to Read More...

Facebook is an online social media platform that millions of people use every day. That makes it ideal for building a positive company image, expanding the customer pool, and improving your online presence among competitors. It is a platform that helps you manage your interaction with customers, send them short answers, and target your audience Read More...

A hundred years ago, most towns only had one or two medical practices that provided treatment to everyone in the area. Today, however, patients have access to numerous specialized healthcare options within a fifty-mile radius. Marketing your healthcare practice well has become an essential aspect of remaining successful as a medical professional in the modern Read More...

Millennial and Gen Z consumers are raising the digital bar on home services pros, creating new opportunities and challenges for HVAC, plumbing and electrical small businesses, a new survey from Weave finds. While some things stay the same — overwhelmingly, 73% of respondents prefer using locally-owned home service businesses compared to franchises or national chains Read More...

Is your podiatry practice falling behind other practices in your area? If so, digital marketing could be the solution. Digital marketing is the process of engaging current and potential patients through digital technologies, such as smartphones and computers. Implementing digital marketing strategies for your podiatry practice is essential to staying competitive with other practices in Read More...

Small businesses face an ever-increasing array of challenges. Having the right tools to acquire, retain, and delight customers is just one of the many things business owners have to think about, but it’s arguably one of the most important. No matter how good your product or service is, if you’re unable to communicate with customers Read More...

Did you know that 60% of people ¹ report that being on hold for too long is the number reason they have a terrible experience with a company’s customer service department? Another top complaint, according to a recent report ² on communication trends, is having the same conversation with multiple customer service representatives. If you’ve Read More...

There’s no doubt about it: The LASIK eye surgery market is growing. According to a study by Market Research Future, experts expect the LASIK market to grow by 6.5% between 2017 and 2022. More and more individuals are choosing laser vision-correction surgery to correct astigmatism, myopia, and hyperopia. With this market growth comes a newfound Read More...

Labor shortages continue to affect the healthcare industry. Without proper staffing, optometry practices and other healthcare organizations put patients at risk of not receiving the care they need in their most vulnerable times. Below, we discuss the reasons behind this severe staffing shortage and a few practical solutions that organizations can implement to reduce staffing Read More...

Owning an HVAC business can be highly profitable and rewarding. However, it also includes many day-to-day tasks that you never imagined would take up so much of your time — such as marketing. Marketing is an essential aspect of running any business, be it an HVAC business or another local company type. Keeping up with Read More...

Nowadays, everybody has the ability to be a critic and get their opinion out there. Whether we’re talking about the pop-culture and entertainment industry, restaurants, or other service-oriented businesses, all of them can easily be graded, reviewed, and evaluated via social media. Facebook, in particular, has turned into a very reviewer-friendly platform. It encourages Facebook Read More...

If you’re a local electrician, marketing your small business is one of the most effective steps you can take to increase revenue. Since 58% of shoppers do an online search before booking an appointment with an electrical company, your online presence is key to attracting customers and generating revenue. However, you may not have the Read More...