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Patient no-show rates have soared to nearly 20% throughout the medical industry. A missed appointment is frustrating for you and the patient, who will need to reschedule their visit. Patient no-shows or last-minute canceled appointments can also hurt your bottom line and affect the quality of care you and your team can provide. That’s why Read More...

This is the third article in our five part HVAC marketing series. Links to the other articles are at the bottom of this page. Is your HVAC business struggling to stay afloat? If so, you aren’t alone. Maintaining a profitable HVAC customer base is challenging in an industry where most customers only require your services Read More...

This article is part of our series about improving your dental practice. You can find the links to the other articles at the bottom of the page. Acquiring new patients for your dental practice can be challenging. Many practices have begun using one simple strategy: sending out unique, creative, engaging marketing messages to leads that Read More...

As a medical practice, maintaining a profitable patient load shouldn’t be too challenging, right? When potential patients have ailments that your staff can address, they should come to your medical practice for assistance and give you their business. Unfortunately, the competitive nature of the healthcare industry has made it difficult for many physicians to keep Read More...

This is the first article in our two-part Patient Communication series. Links to the other articles are at the bottom of this page. If you work in the medical field, you are probably well acquainted with no-show appointments. Your profitability depends on patients showing up to their scheduled appointments on time, following through with their Read More...

This is the fourth article in our five part HVAC marketing series. Links to the other articles are at the bottom of this page. Running an HVAC business can be incredibly time-consuming. If you are like many HVAC business owners, your current workload probably doesn’t leave you with enough time in the day to even Read More...

This article is part of our series about improving your dental operations. You can find the links to the other articles at the bottom of the page. Is your dental practice struggling with efficient scheduling? Then using a block dental scheduling template and implementing automation solutions is an excellent route to consider. Using effective processes Read More...

Most industries today are characterized by a buyer’s market. A multitude of products and services offered by different providers leaves customers spoilt for choice. Under these circumstances, it is becoming increasingly important to understand your customer’s needs in order to achieve the highest possible level of customer satisfaction through customer orientation. No one can tell Read More...

Text messages have become an integral part of digital communication in the past couple of decades. Thanks to modern technology, SMS has evolved from just a simple messaging tool to stay in touch with people within our personal space to fortifying small businesses’ stature. This became an important aspect of running a small business. Of Read More...

Small business owners and their employees, just like everyone else, want to have a Happy Thanksgiving: spending time with their family and friends, eating too much food, watching bad professional football games, and reflecting on the many blessings they’re grateful for. Some small businesses aren’t able to take Thanksgiving Day off. Others eagerly close up Read More...

We live in a digital age. Being a skilled and committed plumber may have been enough to run a successful plumbing business in the past, but today, using digital marketing strategies is essential to staying competitive and profitable as a plumber. However, if you are like many plumbers, digital marketing is probably not your top Read More...

Do you dream of having a line of patients waiting eagerly at the door of your physical therapy practice? Do you wish that your phone were ringing off the hook? No matter how skilled you are as a physical therapist, growth will be a challenge if you don’t execute the tasks that attract new patients. Read More...