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SMS, or Short Message Service, has only been around since 1992. Most people now refer to this type of communication as texting. Although they began as short messages with a limited number of alphanumeric characters, text exchanges now include images, videos, sound recordings, and ever-present emojis. Text messaging was seldomly used by cell phone customers Read More...

Every business deals with the complexities of retaining customers. Maintaining customer loyalty is one of the best ways to ensure a business keeps a steady flow of revenue coming through its doors. Losing customers hurts businesses’ short-term profits and long-term plans. Customer retention is even more difficult for physical therapists. The process of bringing a Read More...

Opening and running a dental practice is a costly endeavor. Between buying or renting a location, purchasing equipment and supplies, and staffing your office, it’s a wonder that many dental offices function as profitably as they do. Because of the inherent challenges involved with running a practice, dentists are always looking for ways to reduce Read More...

This article is part of our series about improving your dental practice. You can find the links to the other articles at the bottom of the page. Are you thinking of selling your dental practice? If so, you’ll want to determine an accurate dental practice valuation before placing your practice on the market or talking Read More...

This article is part of our series about improving your dental practice operations. You can find the links to the other articles at the bottom of the page. Before diving into any business venture, it’s typically a good idea to examine all of the costs involved and determine whether you have the necessary capital to Read More...

This article is part of our series about improving your dental practice. You can find the links to the other articles at the bottom of the page. If you work in the dental industry, reading blogs from other professionals like you is an excellent way to keep your dental knowledge fresh. Thankfully, numerous dental blogs Read More...

This article is part of our series about improving your dental practice. You can find the links to the other articles at the bottom of the page. If you own a dental practice, you probably already know the importance of recall appointments. Dental recall allows your practice to maintain a constant flow of patients. It Read More...

If you own a dental practice, implementing effective digital marketing campaigns is essential to your office’s success. One aspect of digital marketing that many practices overlook is content marketing, specifically, sending curated emails to their patients each week. We’ve created this guide to help you learn everything you need to know about dental email marketing. Read More...

Live chat, video conferencing, phone, email… Choosing the best communication channels is not an easy task, but it pays off in the end. In the past, the question didn’t even arise. It was clear: first, you offer telephone support, and then you might add email. But now, people use devices that can do much more. Read More...

This article is part of our series about improving your dental practice. You can find the links to the other articles at the bottom of the page. Whether you work for a dental office or are a dentist yourself, you know how competitive the dental industry can be – and how challenging it is to Read More...

This article is part of our series about improving your dental practice. You can find the links to the other articles at the bottom of the page. If you’re anything like most dentists, you know how difficult it is to generate new patients, expand your practice, and improve online visibility. You’re also likely familiar with Read More...

This is the fifth article in our five-part HVAC marketing series. Links to the other articles are at the bottom of this page. Your customers will always need HVAC services – but that doesn’t mean potential leads will always need your HVAC company. With more potential customers turning to social media or search engines to Read More...