As a small business owner, your business is probably your livelihood. Prioritizing growth within your business is essential to remaining profitable and ensuring that your small business can support you, your family, and your employees for years to come.

We’ve created this guide to help you learn 11 small business strategies you can use to market your business, reach your target audience, gain potential customers, and maximize sales. Read on to discover our tried-and-true methods for small business growth.

1. Spend Time on Social Media Marketing

If you do not currently have social media profiles for your small business, you are missing out on an effective marketing strategy to produce business growth. Social media marketing can deliver the following benefits for your small business:

  • Improve brand awareness
  • Engage potential customers
  • Optimize your content marketing strategy
  • Invite customers to visit a related article on your website
  • Improve search engine rankings

You can reach customers through organic social media posts or paid ads, such as Facebook Ads. We recommend using both of these marketing strategies to reach prospective customers and grow your business.

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2. Upsell and Cross-Sell Products and Services

If every customer only purchased one small item from your business, you’d probably have a hard time remaining profitable. Instead, you should implement an effective sales strategy to upsell and cross-sell products and services.

Adding both of these marketing strategies to your small business marketing campaign can allow you to maximize profits from each customer who enters your business.

3. Get Support From Existing Customers Through Reviews

Customer reviews can act as effective digital marketing tools to persuade potential customers to purchase your goods or services. However, encouraging current customers to leave reviews of your business can sometimes feel awkward.

Instead, you can use the Weave marketing automation platform to send automatic review requests to your customers. Customers can follow the links in these email and text reminders to leave reviews on Google My Business, Facebook, and other platforms.

4. Improve Customer Communication With Two-Way Texting

Customer retention is a crucial step in optimizing your growth strategy. One way to bring customers back to your business is to communicate with them through two-way texting.

Weave makes it easy to send personalized text messages to your customers, inviting them to purchase new products or schedule additional services. With Weave, you can automatically send messages to your entire customer base while including personalized details, such as the customer’s name and most recent purchase date.

5. Get To Know Your Customers Better

Knowing your target market and existing customer base is essential to crafting your growth strategy for that specific audience. One way to learn more about your customer base is to use Google Analytics or Weave Customer Insights to view details such as your:

  • Customer profile info
  • Market penetration
  • Market share

You can then use this information to practice market segmentation, breaking down your customer base into smaller segments and focusing your marketing strategy on each segment.

6. Work on Your Email Marketing

Email marketing is one of the most effective content marketing channels you can use to reach your target audience. Many consumers are more likely to read and engage with emails than social media posts or Google ads, as email marketing messages feel more personal and direct.

We recommend using Weave to craft professional, engaging marketing emails. Once you create high-quality emails, you can also use Weave to send them to your specific target audience, streamlining the email marketing process.

7. Improve Customer Service Through Better Team Communication

Your employees also play a significant role in your business growth strategy. When your employees become dissatisfied with their jobs, their customer service may reflect those attitudes.

One way to improve your employees’ experiences on the job is to use effective team communication strategies. For example, you can use Weave to allow your employees to communicate with you and each other within a unified platform. They can download Weave onto their mobile devices, ensuring that they never miss a message from the team.

8. Partner With Other Small Businesses

You and the other small businesses in your area do not need to act like competitors. Instead, you can form professional relationships with these local business owners as part of your small business marketing strategy.

When you and another small business owner have a professional relationship, you can each recommend each other’s small businesses to potential new customers, using the power of referrals within your marketing campaign.

9. Focus On Reaching Your Ideal Customers

Trying to convince every person in your city to visit your small business is an exhausting and ultimately pointless task. Instead, you should focus your small business marketing plan on reaching your ideal customer type. You can use the data from Weave Customer Insights to determine your target audience.

10. Free up Staff Time With Automated Appointment Scheduling

If your employees feel overworked or stressed, they may be tempted to search for a new job. Another way to improve employee satisfaction is to implement automated processes to reduce your team’s workload.

For example, you can use Weave to allow customers to schedule their own appointments online. Weave can also send automatic appointment reminders to customers a designated amount of time before their appointments, taking this responsibility off your employees’ shoulders.

11. Be Professional With a Business Line (On Your Mobile Device)

If your small business provides in-home services, chances are, your employees probably use their personal cell phones to communicate with customers. Instead, we recommend using Weave to allow your employees to contact customers from a unified business phone number.

With Weave, your team can answer calls to your business phone number from their mobile devices. They can also call customers from your business line without stepping foot in the office.

The above marketing strategies are just a few of the many ways your small business can prioritize growth through digital and content marketing. If you’re looking for a user-friendly platform to simplify your growth strategy, Weave is your best solution.

Watch a free Weave demo to see how Weave can benefit your business’s growth strategy and help turn your small business into a big business.