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How Do You Market an Ophthalmologist? No matter how great your ophthalmology practice is, you cannot succeed without bringing in new patients consistently. Ophthalmology marketing is challenging because your target audience is not just shopping for fun. Instead, prospects are searching for eye care professionals who can adequately treat their needs, whether it’s cataract surgery, Read More...

Facebook has over two billion active users, and your potential customers are among them! If you haven’t created a Facebook business page, you’re missing out on a highly effective marketing strategy that doesn’t necessarily require spending money to gain traction. When someone Googles your business, in addition to your Google My Business page, your Facebook Read More...

A dental clinic can utilize the latest technological advances to help manage its office, but a small business can suffer from a lack of clients and cash inflow. The problem can lie in essential factors such as weak customer service, long average waiting time, bad appointment planning, and poor marketing strategy. While every issue can Read More...

When looking for a clinic, a patient tends to check Google reviews, your website, and your Facebook page. Facebook is one of the platforms where, if used efficiently, you can attract new patients, run marketing campaigns, and post the latest promotions. There are 2.9 billion active Facebook users, which means this social media holds a Read More...

The one true basis of every good marketing campaign is to be where your clients are. To be heard and noticed, you have to be present. Social media plays a vital role in the communication between brands and their customers. That is why crafting an effective social media marketing strategy is important for every business Read More...

Trying to sell a medical practice is a much trickier task than it initially seems. It isn’t a simple real estate valuation (although that plays a part in it, too). When putting your medical practice up for sale, you also need to think about the equipment and facilities it contains. Then, there are also certain Read More...

If you’re an orthodontist, you know the importance of maintaining a strong online presence. With so much competition in the field, it’s essential to use SEO tactics to set yourself apart from the pack. In this article, we’ll discuss some practical ways to improve your orthodontic SEO and drive traffic to your orthodontic website. Like Read More...

There are a few different ways a physician can perform their services in modern medical practice. The choice of medical practice model is a very important decision for a medical professional. It influences the way they work, their responsibilities, the range of decision-making they have, and patient satisfaction. Every practice partnership model has its benefits Read More...

Did an employee recently give feedback about feeling overworked? Has someone asked about where and who to report to? Or are you starting your own company, and you’re wondering if you actually need a business organizational chart? The straight answer is yes – absolutely! For more than a century, organizational charts have been a crucial Read More...

Looking for a surefire way to get people to buy your products? A customer testimonial is a powerful tool every marketer should have in their arsenal. This post will present ten different customer reference examples that you can use on your website. More specifically, we’ll cover testimonial examples, including: Quotes Social media posts Case studies Read More...

Facebook is a great place to get recommendations from your friends. Whether you’re looking for new experiences or businesses, chances are someone on your Facebook friends list can recommend something great. You can also recommend your favorite places and experiences to other people. Using check-ins, likes, ratings, and reviews, you can let your friends and Read More...

You can improve your company’s reputation in many ways. However, to attract new talents to work for you, you need to prove why your company is a great place to work. From a candidate’s perspective, it is challenging to find honest feedback from previous or current employees expressing their opinion about a company, especially when Read More...