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Patient retention is defined in the same way any successful relationship is: By having positive touchpoints. This collection of touchpoints is the determining factor in how likely any patient is to continue with your practice or leave for a competing practice. Positive touchpoints don’t often just happen, however. A proactive approach must be taken to Read More...

Do you know what your patients want? Let’s start by saying—we, in no way, are saying that we can read their minds, but we do know of an organization that has dedicated a lot of time and effort to finding out. The Harvard Business Review (HBR) conducted a recent study on what motivates consumers. The Read More...

The end of the year can be stressful. You want to get things done so that, when the holidays arrive, you can spend time to spend with family and friends. Your employees are taking time off for vacation and that dreaded tax season is right around the corner. How do you manage to get everything Read More...

Let’s face it: patients don’t refer your practice to their friends because a teeth cleaning is so wonderfully thorough or because an eye exam is so stellar. In fact, you’ve probably never heard a patient proclaim, “What a fantastic teeth cleaning!” as they high-five you and your team on their way out the door. Although you Read More...

Kermit the Frog famously sang a song that sadly proclaimed, “it’s not easy being green.” But, even if it’s not always be the easiest thing to be, it can definitely pay dividends to be green.

There is a basic need that is important to us all, psychologically speaking, that doesn’t cost anything to give—the need to feel special and valued.

As was stated in our last post, in not too uncertain terms, the phone is a practice’s most lucrative ‘tool’ And, if paired with the right technology, there is so much more your front office staff can do to drive more revenue generating opportunities. Here’s a list of five additional ways that you could make Read More...

For some, texting may still conjure up the image of a teenage girl sending emojis to her circle of friends, rather than a patient communicating with a healthcare provider or an executive communicating new idea to his colleagues. Almost everyone uses text messaging as a means of communication these days, whether socially or for business. Read More...

Tell me if you’ve heard this one before: A mom, desperately trying to get ahold of her kid, calls and calls and calls to no avail. Moments later her phone lights up as it begins to vibrate—it’s her child! But it’s not the sound of their voice but a text message. A TEXT MESSAGE! Someone Read More...

Most dentists are aware that patients hate the sound of the drill, that shot in the roof of the mouth and root canals; however, there are several things that dentists may not realize their patients hate. While patient retention is fairly complex, avoiding things that your patients hate should be at the top of your Read More...

For years, providing patients with appointment cards was the standard method used to remind them of their future appointments; however, according to a recent study, modern technology is making the appointment cards an impractical reminder method for dentists, veterinarians, and really just about anyone else still using appointment cards. Other Methods Used to Remind Patients Read More...

You wouldn’t hand a dentures advertisement to your teenage patients when they are in your office. Or, if you would, you’d be wasting your breath, money and paper. But many small businesses – like dental and orthodontic practices – are doing the digital version of this every time they try to use social media to promote Read More...