Audiology CE

Finding new patients requires effective advertising strategies. Learn key digital advertising tips and budget strategies from two of Weave’s digital advertising strategists through the recent CE webinar, Best Practices for Google and Facebook Advertising: Building Campaigns on any Budget

In this webinar, presenters Rob Hughes and Felix Baca will dive into the benefits and drawbacks of Google and Facebook advertising, the targeting strategies you should implement as a small business, and the best practices for creating your digital ads on a budget.

Rob has spent the last decade managing paid advertising campaigns on Google and Microsoft. Prior to joining the marketing team at Weave, Rob managed paid advertising accounts at a marketing agency that focused primarily on helping small and local businesses grow. Having managed ad accounts from almost every industry and at almost every budget, he has found a passion for discovering simple tactics that can make a huge impact.

Rob is currently the Paid Advertising Manager for Weave and has been there for 4 years. When at home, Rob enjoys watching cooking shows with his wife and trying to make his one year old daughter laugh.

Felix is a digital marketer, specializing in paid social media advertising with more than 6 years of social media advertising marketing experience. He has worked within both large software companies and small businesses, managing large and limited budgets. Coming from an agency background, Felix has managed budgets exceeding 5 million dollars in advertising spend and understands what it takes to launch a high performing campaign.