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Your urology practice offers critical healthcare services. However, without an effective marketing campaign, people may not be aware of how you can assist them. In today’s digital landscape, healthcare providers have to utilize proven techniques to enhance their online presence and attract new patients significantly. Discover urology marketing strategies that tackle the unique challenges affecting Read More...

Regenerative medicine continues to pave the way for the healthcare industry with advanced techniques and groundbreaking research. Physicians know the value of these treatments, but patients aren’t always aware of their benefits. That’s why regenerative medicine marketing is so important.  Learn how your clinic can educate and attract more patients through effective marketing strategies. This Read More...

Naturopathic medicine practices are less well-known than traditional alternatives, so effective marketing strategies are critical to growing your business. Naturopathic doctors often struggle with visibility, which leads to fewer patients and lower retention rates. Marketing for natural medicine can be challenging because of the misinformation surrounding its efficacy. However, these fields offer unique marketing opportunities Read More...

According to the National Alliance on Mental Illness, over 22% of American adults experience mental illness, taking a toll on their emotional and physical health. Fostering good mental health can be a long, tumultuous journey, but positive mental health messages help inspire individuals in need of support. The Importance of Mental Health Messages You don’t Read More...

Around 30% of American adults used non-conventional medicine in 2012, according to the National Center for Complementary and Integrative Health (NCCIH). To foster continuous growth in holistic, personalized medicine, it’s vital to consider effective marketing. Without a solid functional medicine marketing strategy, attracting and retaining patients is more complicated. This is partially because many people Read More...

Lifestyle choices are one of the most impactful factors in health. Positive habits (called health behaviors) effectively improve overall health. Health behavior change is how people shift to consistent beneficial habits, improving patient outcomes by increasing quality of life and longevity. According to a systematic review published in Preventive Medicine, practicing healthy behaviors lowers the Read More...

Taking accurate weight measurements allows you to provide patients with precise assessments of their body weight and overall health. Modern tools significantly aid this process, helping you take the most exact measures of important metrics like mass, BMI, waist circumference, and more. Digital tools, including electronic health records, can also aid patient care. Here are Read More...

Gastroenterology marketing has always been important for healthcare practices, but it’s especially critical now, given today’s crowded and competitive landscape. If your gastroenterology practice is in a big city, you could be competing with dozens of other practices to get prospective patients to walk through your doors. Time-tested advertising tactics such as TV commercials and Read More...

In this day and age, good pediatrician marketing is crucial to your practice’s success, competitiveness, and profitability. Gone are the days of simply attracting new patients through word of mouth. Your local market is likely oversaturated with pediatric practices offering the same services as you. To stay competitive and get your name out there, you Read More...

Are you struggling to reach new patients at your ambulatory surgery center (ASC) and stumped when it comes to marketing ideas? With the right ambulatory surgery center marketing strategy, you can acquire a steady flow of patients while providing high-quality care that keeps them coming back. When you wrote your business plan, you likely listed Read More...

Do you want to expand your dermatology practice but don’t know where to start? You’ve come to the right place.  As a dermatologist or medical practice owner, you spend most of your day concerned with the patient experience, ensuring that clients with skin cancer, stubborn acne, eczema, or anything else receive the thorough, efficient care Read More...

In the ever-evolving landscape of dentistry, the role of the dental office manager has experienced significant growth and transformation over the years. Once seen as simply a receptionist function, often staffed by converted dental assistants, has evolved into a strategic position overseeing the growth of the business. In the video above, Heather Colicchio, founder and Read More...