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Are you struggling to reach new patients at your ambulatory surgery center (ASC) and stumped when it comes to marketing ideas? With the right ambulatory surgery center marketing strategy, you can acquire a steady flow of patients while providing high-quality care that keeps them coming back. When you wrote your business plan, you likely listed Read More...

Do you want to expand your dermatology practice but don’t know where to start? You’ve come to the right place.  As a dermatologist or medical practice owner, you spend most of your day concerned with the patient experience, ensuring that clients with skin cancer, stubborn acne, eczema, or anything else receive the thorough, efficient care Read More...

Healthcare recruitment challenges are at an all-time high. A staggering 30% of healthcare workers are leaving their positions because they’re unsatisfied with compensation, and 51% of healthcare companies receive monthly complaints from their front office healthcare staffing teams. Amid these industry-wide issues, your healthcare organization still needs qualified candidates to fulfill permanent roles, so we’ve Read More...

Drafting a medical aesthetics business plan is the first step to launching a successful med spa or Botox clinic. Whether you’re wondering how to start a Botox clinic or need advice on how to build a comprehensive aesthetics business plan, having a clear strategy is essential.  Aesthetic procedures, such as laser treatments, hair removal, and Read More...

Could your medical aesthetic clinic use some new clients? No matter how good your aesthetic treatments are, potential clients can’t find your practice if they don’t even know it exists. That’s where marketing for an aesthetics business comes in! In the book “Marketing Aesthetics,” authors Alex Simonson and Bernd Schmitt tell small businesses how to Read More...

Running a successful veterinary practice involves more than providing quality pet care. Your business also needs exceptional veterinary business management — overseeing the business side of your practice to ensure sustainable profitability and long-term success.  Whether you hire a certified veterinary practice manager or assign a front desk receptionist to complete these tasks, you need Read More...

Utilizing the right dental practice software can streamline your practice’s daily tasks and make staying in touch with patients a lot easier. Most dentists use dental office practice management software to keep track of patient records and inventory. But has your practice ever considered adding patient communication software to the mix?  Practice management software can Read More...

Patient engagement software bridges the gap between clinical care and patient action, reducing no-show rates and improving patient communication. Without the right patient engagement solution, even the best healthcare practice can experience missed appointments, low patient survey scores, and preventable revenue loss. The challenge for healthcare practices isn’t deciding whether you need patient engagement software Read More...

Receiving negative reviews is a frustrating, yet inevitable, part of running a business, like taxes. The initial reaction to negative reviews is to either pull out the boxing gloves and punch back or ignore them and hope it go away. However, ignoring them is not a good option. Once businesses see the true value and Read More...

Receiving positive reviews is an exciting milestone for any business. It’s a validation that your hard work and dedication are paying off. So take a moment to celebrate when these reviews come in, maybe do a little dance. But if you want to maximize the impact of these reviews, there are three important steps you Read More...

Managing a medical office involves overseeing billing, supervising staff, supporting recruitment and retention, controlling the budget, and maintaining a high-quality patient experience. Successfully managing a medical practice demands strong leadership, operational expertise, and a clear understanding of healthcare regulations and financial performance. To understand what truly goes into managing a medical office, it’s important to Read More...

Once the stuff of science fiction, artificial intelligence (AI) is real, and it’s here to stay. AI tools like natural language processing (NLP) and machine learning (ML) can help doctors make treatment decisions and uncover small health problems before they turn into difficult-to-treat chronic conditions. But AI is still a fairly young technology, which means Read More...