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The beauty industry is ultra-competitive, so if you want your salon business or barber shop to stand out, you’ll need to step up your game. If you’re eager to score new clients but don’t know where to start, Weave is here to help. In this guide, you’ll learn all the details on how to grow Read More...

In order to better understand how healthcare practices and patients are coping with the effects of pandemics, Weave commissioned an independent survey of 750 providers and their clients. The survey questions focused on the ways organizations are instituting social distancing to prevent the spread of viruses. When asked about the riskiest payment portals to touch, Read More...

There’s no denying that social media changed the world and the way people interact with each other  – after all, there are over 4 billion social media users in the world right now. However, it also impacted the advertising industry. Nowadays, most of the biggest national and international corporations have a social media profile, often Read More...

In many cases, making an appointment is the first contact your customers or patients have with you and your company. It is an opportunity for you to show them that you are organized and professional, that you value their time, and that your time is important, and that the appointment should be taken seriously. Moreover, Read More...

New guests are a key component of every salon’s growth and success. We sat down with Mary Cromeans of A Robert Cromeans Salon to discuss customer acquisition, branding, and her advice from 25 years in the industry. Together with Robert, her husband, Mary owns three salons: two in San Diego and one in Oklahoma City. Read More...

Texting has gone from an occasionally-used tool to a primary mode of communication over the last two decades. While older consumers have been slower to embrace texting, the younger generation shows a clear preference for communicating with text messaging. Businesses that want to attract more prospective customers and provide a better customer experience to existing Read More...

It’s common for businesses to feel like their voicemails are being ignored, forgotten, or lost. This feeling is especially prevalent among offices that have to call customers regarding specific appointment times. If you’re like most business owners, you’re looking for a way to reduce the number of communication outreaches that seemingly go down the drain. Read More...

Dealing with the conditions created by the Covid-19 pandemic has been a struggle for many small practices. Along with reduced hours and temporary closures, businesses have also witnessed legitimate concerns from their customers regarding their health and safety practices. The challenge for small practices is to validate these concerns and embrace new public health guidelines Read More...

Emailing is one of the most important, yet underutilized tools that small businesses have at their disposal. It’s a mode of communication that virtually everyone in our society uses on a regular basis, and we sometimes take for granted how effective it can be in developing a relationship between businesses and their customers. While other Read More...

21st-century communication is undergoing a transition. This change is being spurred on by a number of factors, including rapid technological developments and major global events. As our society responds to the various political, social, and economic forces shaping both policy and practices, businesses must lead in the switch to better forms of communication. What do Read More...

Emailing has been a widely accepted form of communication in our culture for a few decades now. Though the vast majority of people use email regularly, it’s not commonly thought of as a marketing tool. In recent years, however, businesses have started to unleash the potential of email in their marketing strategies. Email marketing is Read More...