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How can optometry practices use marketing channels, word-of-mouth advertising, and brand positioning to bring new patients into their clinics? A recent episode of Weave’s In the Trenches webinar series looks into these industry-specific questions. We sat down with Christi Cupp, the clinical manager of Wichita Optometry, to find out how her practice drives new traffic Read More...

New guests are a key component of every salon’s growth and success. As part of our In the Trenches webinar series, we sat down with Mary Cromeans of A Robert Cromeans Salon to discuss customer acquisition, branding, Covid-19 responses, and her advice from 25 years in the industry. Together with Robert, her husband, Mary owns Read More...

How are veterinarians personalizing the customer experience in the COVID-19 era? We spoke to Steve Manyak of Pine Animal Hospital about the ways his practice is meeting the challenges of finding new clients, promoting a brand, minimizing no-shows, and keeping customers safe in today’s world. The conversation is part of Weave’s In the Trenches, a Read More...

How can podiatrists bring new patients to their practice? In one of our first “In the Trenches” episodes, a webinar series devoted to learning from real industry experts, Weave’s own Adam Smith sat down with Trenna Ellison to discuss this question. Trenna is an experienced office manager at Cache Valley Foot and Ankle, a successful Read More...

How are physical therapy practices adding new patients in 2020? Robert and Jessica Bacci joined Weave’s Adam Smith to discuss the ways their clinics in the San Joaquin Valley of California are attracting prospective clients and making them loyal customers. The conversation is part of In the Trenches, our webinar series that brings in industry Read More...

As part of our new webinar series, In the Trenches, Weave’s own Adam Smith sat down with Shannon Nelson, the marketing director at Arkansas Family Dental. The motto at Arkansas Family Dental is to “treat each patient like family,” and Shannon generously shares how this motto has informed the practice’s entire marketing strategy. Out of Read More...

Historically, veterinary offices have relied on their reputation in the community and some conventional advertising to discover new clients. Times have changed. Although word-of-mouth marketing, promotions on local media and billboards, and print ads still have their place, veterinary clinics and service organizations should increasingly be focusing on their online presence to find customers. 95% Read More...

In the past, dental practices, franchises, and service organizations all built their reputation by word-of-mouth advertising, print and mass media campaigns, and establishing themselves in communities. These forms of marketing are still valuable and necessary tools, but they don’t account for a major source of publicity for modern practices: online reviews. The ascendency of the Read More...

Business communication technology serves a number of purposes in today’s world. It allows organizations to provide better customer service to their clients. It increases efficiency and cooperation within the organization itself. And, because it benefits both customers and employees, technology lets you make a higher profit. Technological advances also impact how businesses collect payments. In Read More...

The COVID-19 pandemic has created widespread concern about frequenting public places. In order to understand how healthcare practices are handling their patients’ potential fear of visiting providers, Weave recently commissioned an independent survey of 750 providers and patients. The results of the survey indicate surges in the amount of clients that are afraid to visit Read More...

Texting has gone from an occasionally-used tool to a primary mode of communication over the last two decades. While older consumers have been slower to embrace texting, the younger generation shows a clear preference for communicating with text messaging. Businesses that want to attract more prospective customers and provide a better customer experience to existing Read More...

It’s common for businesses to feel like their voicemails are being ignored, forgotten, or lost. This feeling is especially prevalent among offices that have to call customers regarding specific appointment times. If you’re like most business owners, you’re looking for a way to reduce the number of communication outreaches that seemingly go down the drain. Read More...