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If you’re the proud owner of an eye care practice, it’s not enough to know how to treat patients’ vision woes. To outdo your toughest competition, you’ll also have to stay on top of the most popular trends for 2026. Like clothing styles, eyeglass designs can fall in and out of fashion from year to Read More...

In the competitive world of eye care, optometrists are increasingly turning to innovative digital marketing strategies to attract new patients and increase revenue. Leveraging tools like Google Reviews, patient recall systems, and automated appointment reminders can transform the way an optometry practice engages with its target audience.  Dr. Semma, an optometrist and practice owner, serves Read More...

If you’ve been looking for a sign that it’s time to upgrade your optometry website, here’s a big one: 80% of U.S. adults¹ have looked for health-related information online in the past year. Further, 63% of people will choose one eye care practice over another if they detect a “strong online presence.”   Before hiring Read More...

Starting May 13, 2024, Myopia Awareness Week kicks off to help inform more people around the world affected by myopia, or nearsightedness.  This week gives eye care professionals a special chance to improve how they look after their patients and to teach their local communities about this widespread eye problem. Here are some of our Read More...

While providing excellent patient care is rightfully your top priority as an optometrist, it’s essential to give the business side of your optometry practice the attention it deserves. Well-organized, convenient optometric billing solutions allow for more efficient use of staff time and provide a better experience for your clients. Without sufficient billing processes, you could Read More...

The continuing education program allows you to maintain competence and grow your knowledge as an optometrist. Since the optometric field is ever-evolving, with technological advancements and medical breakthroughs reshaping patient care, optometrists must meet continuing education (CE) credit requirements for annual license renewal. Below, we discuss what you need to know about the value of Read More...

Are you remodeling your existing practice or building a brand-new one? Either way, you should think carefully about the design and layout of the space.  A tasteful, efficient, and welcoming environment can do wonders for patient satisfaction and retention and, by extension, your bottom line. With this in mind, consider the optometry office design tips Read More...

If you own an optometry practice, you probably know how much optometry equipment has improved over the past 20 years. New technological advancements and medical findings have changed the ways doctors approach the optometry practice. Updated tools and equipment allow optometrists to provide faster, more accurate procedures for patients. As a result, when individuals look Read More...

Buying an optometry practice is the dream for many professionals in the eye care industry, offering the potential for high-profit margins, a developed patient base, and career satisfaction. If you’re an optometrist or an optician considering purchasing an optometry practice, you’ve come to the right place. This guide outlines the steps, advantages, and key considerations Read More...

Looking for engaging and informative optometry podcasts? Learn about the best podcasts that optometrists can’t afford to miss out on. Best for Industry News & Trends: Defocus Media Hosted by Darryl Glover, O.D., and Jennifer Lyerly, O.D., this podcast is one of the best for learning about the hottest new trends in optometry. Defocus Media Read More...

The beginning of the school year marks an excellent opportunity for your optometry practice to revitalize its marketing efforts. As parents focus on back-to-school shopping, you can tailor your marketing activities to appeal to potential patients in need of new glasses by reminding them that the right prescription can prevent eye strain. Read on to Read More...

For most people, sight is their most valued sense.  Unfortunately, there is often times very little known about infant vision from the general public.  Often times patients feel that screenings at their pediatrician’s office are adequate enough to determine whether or not there are any vision concerns with a child’s eyes.  Fortunately, there are ocular Read More...