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In an optometry practice, multiple support personnel are vital to keeping the clinic running smoothly and serving patients efficiently. One such professional, the optometric assistant, helps with customer service and technical care of patients. Learn more about optometry assistant training and how to start working in this field. Understanding the Role of an Optometry Assistant Read More...

Attending an ophthalmology conference helps you explore the latest innovations in the industry while expanding your networking opportunities. Ophthalmologists are aware that significant changes are occurring rapidly in this field of medicine, and a conference is an excellent way to stay informed about them. This type of meeting also serves as a key opportunity to Read More...

According to The Vision Council, nearly 170 million Americans wear prescription eyeglasses, while another 45 million wear contact lenses. This has created a big need for opticians. Your optometry or ophthalmology practice should have opticians ready to assist patients. Practice managers should read through our detailed optician job description below to understand the importance of Read More...

Learning how to become an optician entails meeting educational requirements, obtaining the correct licenses, and receiving on-the-job optician training. It requires far less formal training and education than becoming an optometrist. To start on the career path toward becoming an optician, learn more about this profession and its training requirements. Understanding the Role of an Read More...

Those looking for a career that involves helping people and running a successful business may want to learn how to become an optometrist. Certified optometrists don’t require as much schooling as a medical doctor. Still, they have a significant responsibility to help people solve vision and eye health problems.  Optometrists also must have strong business Read More...

Dry eye disease affects more than 16 million Americans and their daily activities. Your optometry practice can help patients diagnose dry eye during comprehensive dilated eye exams. However, sending a dry eye questionnaire to patients before exams is often a more convenient option when diagnosing this common disease. Optometry practices have relied on questionnaires to provide patients Read More...

The American Optometric Association reports that only about half of Americans schedule annual comprehensive eye examinations. This explains why an estimated 16 million people suffer from untreated vision problems. Has your optometry practice implemented preventative eye care protocols? If not, consider creating them to keep patients’ eyes healthy. Find out how to make eye problem prevention Read More...

Successful optometry practices rely heavily on returning patients. However, growth often comes from finding new patients. Your online presence allows you to stand out from the crowd when prospective patients seek an optometrist. Learning about the best optometry SEO practices can enhance your online presence by giving you better results in online searches. Success with Read More...

Because optometry appointments can be set several weeks or months ahead, patients frequently forget to schedule their next appointment or annual exam. Optometry recall cards or digital reminders (text messages, emails) are a valuable way to remind patients about an upcoming recall date to schedule their next appointment.  You can combine these traditional physical cards Read More...

Deafblind Awareness Week, observed annually during the last week of June, is a pivotal time to raise awareness about the unique challenges faced by individuals with combined vision and hearing loss. This awareness week, celebrated in honor of Helen Keller’s birthday on June 27th, provides an opportunity for eye care practitioners to deepen their understanding Read More...

We recently sat down with Dr. Chad Fleming, CEO of Wichita Optometry, for a deep dive into the challenges and rewards of owning a healthcare practice. Dr. Fleming, who leads a nine-doctor, five-location practice in Wichita, Kansas, shared his journey from aspiring eye doctor to successful practice owner. This interview reveals valuable insights for both Read More...

Establishing a unique and memorable brand for your optometry practice is essential in today’s competitive market. That’s why we’ve developed an exclusive set of free branding templates tailored specifically for optometry practices. These templates, available on Canva, are designed for easy customization and are perfect for anyone, regardless of your design experience! Why Choose Our Read More...