The average dental office fields about 75 calls a day, half of which are incoming. Of those incoming calls, about 10 go to voicemail, and only 7 actually leave a message. This means that unless those other callers decide to call back another time, your practice likely lost a would-be patient to the next dentist Read More…

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Marketing is often a science of carefully crafted experiments. There are things that work for most businesses, but you never know if it’ll work for you until you try. That’s why we created this list. We have written up 19 marketing ideas for your optometry practice to inspire you get some new ideas to help Read More…

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Let’s face it: patients don’t refer your practice to their friends because a teeth cleaning is so wonderfully thorough or because an eye exam is so stellar. In fact, you’ve probably never heard a patient proclaim, “What a fantastic teeth cleaning!” as they high-five you and your team on their way out the door. Although you Read More…

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For some, texting may still conjure up the image of a teenage girl sending emojis to her circle of friends, rather than a patient communicating with a healthcare provider or an executive communicating new idea to his colleagues. Almost everyone uses text messaging as a means of communication these days, whether socially or for business. Read More…

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Millennials can be hard to understand. Defined as those born between 1982 and 2002, they’ve grown up in a very different world than the rest of us—a world dominated by the internet. You’ve probably seen Millennials do all kinds of quirky things: they can spend hours together in the same room without ever looking up from Read More…

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