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In the past, estheticians relied heavily on word-of-mouth referrals to grow their client base. Thankfully, the industry has evolved. Today, many skincare and beauty professionals establish a strong digital presence with their websites. If you don’t yet have an esthetician website, it’s time to change that. Start by exploring some of the top esthetician website Read More...

If you own an esthetician business, you face high competition from other beauty professionals in your community. The beauty salons near you are always bringing in new clients with exciting promotional deals and digital ads, and you need to get ahead of the curve. So, how do you make your brand stand out among the Read More...

As an esthetician business, a great logo establishes your name in the industry, grabs customers’ attention, and reflects your unique brand identity. The right logo design tells potential clients that you value professionalism and beauty in a stunning, elegant way. Whether you’ve just opened your esthetician facility or are hoping to revamp your business name Read More...

You might not think investing much time and money into Botox marketing materials for your medical spa is necessary. Botox is, after all, the most popular non-invasive cosmetic procedure in the U.S. As long as your med spa offers Botox, won’t Botox patients begin lining up at your front door for treatments? Maybe. But if Read More...

According to the American Med Spa Association, the number of medical spas in the U.S. has nearly doubled since 2018. There were just 5,431 med spas back then, compared to 10,488 med spas today. This has made it challenging for many med spas to stand out. Some have started developing creative Botox party ideas and Read More...

Is your optometry practice well-versed in specialty contact lenses? These customized lenses address specific vision correction needs beyond the capabilities of standard lenses. The demand for specialty lens options is growing as patients become aware of the improved comfort, vision clarity, and treatment possibilities that come with them. Whether you are an optician, optometrist, or Read More...

LASIK is a transformative procedure in vision correction that’s been popular since the late 1990s. The latest LASIK technology advancements prioritize safety, precision, and customization for improved visual outcomes and patient experience. If you want to offer the best care to your patients as an eye care professional, staying on top of these revolutionary laser Read More...

How would you like to turn your dental practice into a veritable money-making machine? If you’re looking for easy ways to boost your revenue, give dental affiliate programs a shot. Partnering with affiliate programs is a smart move as it allows you to earn money with almost no work on your part. On top of Read More...

Struggling to scale your dental practice? You’re not alone. The dental industry is growing at a blazing-fast pace, and keeping up with the many changes is quite the challenge. You’re facing increased competition, and today’s patients expect top-notch dental services. Below, learn some dental growth strategies that can help you grow your dental practice, attract Read More...

Is your dental practice doing enough to stay current with the ever-evolving world of teeth trends? If not, you might be missing out on a golden opportunity. Social media is among the top trends impacting the dental industry. Celebrities and influencers routinely show off their picture-perfect smiles on Instagram, TikTok, and other social media platforms. Read More...

Is your practice adapting to the rapid evolution within the dental world? If it’s struggling to keep up with the latest dental industry trends, it risks losing its competitive edge. It could fall behind other dental practices before long. Dental trends in artificial intelligence (AI), staffing, and patient experience are driving change. To keep pace Read More...

Doing a bit of dental practice research to outfox the competition? Smart move! The dental industry is ultra-cutthroat, and if your business wants to keep up the pace, it pays to keep an eye on dental practice statistics. Take a look at the most important statistics and dental industry updates for practice owners to optimize Read More...