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This is the fifth article in our five-part HVAC marketing series. Links to the other articles are at the bottom of this page. Your customers will always need HVAC services – but that doesn’t mean potential leads will always need your HVAC company. With more potential customers turning to social media or search engines to...

A text message is one of the staple features of a mobile phone, and it has been that way for several decades now. What can you do if you ever misplace your phone and you think there’s no other way to send the important message you have in mind? How Do I Send a Text...

Even if you’ve got a booked schedule, you still understand the importance of physical therapy referrals. A patient referral can come from multiple channels, including current or past patients, physician referral programs, sports leadership teams, or marketing campaigns. Regardless of their source, physical therapy referrals offer a low-cost way to expand your network and guide...

If you own and operate your own plumbing business, you probably don’t spend a substantial amount of time considering plumbing marketing ideas, social media strategies, or other business plans. Instead, you likely focus on the tasks that help your business grow each day: solving plumbing problems, satisfying your customers, and growing your market share through...

Patient no-show rates have soared to nearly 20% throughout the medical industry. A missed appointment is frustrating for you and the patient, who will need to reschedule their visit. Patient no-shows or last-minute canceled appointments can also hurt your bottom line and affect the quality of care you and your team can provide. That’s why...

Is your HVAC business struggling to stay afloat? If so, you aren’t alone. Maintaining a profitable HVAC customer base is challenging in an industry where most customers only require your services a few times a year. One of the most critical steps in staying profitable as an exclusive HVAC contractor is implementing HVAC marketing tactics...

Acquiring new patients for your dental practice can be challenging. Many practices have begun using one simple strategy: sending out unique, creative, engaging marketing messages to leads that encourage them to schedule dental exams. Crafting effective dental marketing messages requires using the right marketing mediums and developing marketing ideas that reach your target audience. Such...

As a medical practice, maintaining a profitable patient load shouldn’t be too challenging, right? When potential patients have ailments that your staff can address, they should come to your medical practice for assistance and give you their business. Unfortunately, the competitive nature of the healthcare industry has made it difficult for many physicians to keep...

This is the first article in our two-part Patient Communication series. Links to the other articles are at the bottom of this page. If you work in the medical field, you are probably well acquainted with no-show appointments. Your profitability depends on patients showing up to their scheduled appointments on time, following through with their...

This is the fourth article in our five part HVAC marketing series. Links to the other articles are at the bottom of this page. Running an HVAC business can be incredibly time-consuming. If you are like many HVAC business owners, your current workload probably doesn’t leave you with enough time in the day to even...

This article is part of our series about improving your dental operations. You can find the links to the other articles at the bottom of the page. Is your dental practice struggling with efficient scheduling?  A dental block scheduling template or a dental scheduling template can help you organize appointments and maximize patient flow. Referencing...

Most industries today are characterized by a buyer’s market. A multitude of products and services offered by different providers leaves customers spoilt for choice. Under these circumstances, it is becoming increasingly important to understand your customers’ needs to achieve the highest possible level of customer satisfaction through customer orientation. No one can tell you more...