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Everybody knows that dental care is an important part of staying healthy and maintaining proper hygiene. But what sets your dental practice apart from the rest, and why should a potential patient choose to spend their money/time with you? One of the best ways your dental practice can stand out from the competition, reach more...

Dental reputation management is an important driver of practice growth, influencing how your office appears in online reviews, ratings, and local search results. In today’s digital-first environment, patients evaluate dental practices long before they schedule an appointment. Strong dentist reputation management directly impacts patient acquisition, retention, and credibility.  A structured dental practice reputation management strategy...

Every business wants to make money from sales. For some businesses, retail sales are only a small percentage of their profit. Unlike other industries, retail sales make up the majority of revenue within the optometry industry and sales from glasses and frames are a critical part of the success of any optometry clinic. Revenue as...

Whether you’re an optometric assistant or specialist doing optometry billing or an optometrist conducting the medical coding, it can take years to master this skill. According to Eyes on Eyecare, many optometrists do not get this training in optometry school, and learning on the fly is not a realistic option. To get the necessary education...

Every business should invest in strategies and techniques to market and grow its customer base. Marketing is one of the best strategies by which a business can create value for potential customers and influence their decision to purchase.  Internet dental marketing is, as the name suggests, marketing a dental practice via the internet. A digital...

The newest generations of pet parents (that’s what they call themselves these days) are setting a higher bar for veterinary professionals, according to a recent survey commissioned by Weave. Today’s pet parents want what is convenient for them, but it turns out those conveniences are also time-savers for practices and a means to bond clients...

Employee turnover shines a negative light on your practice for several reasons. First, it can be expensive because time has to be spent interviewing and then training new employees. Additionally, it hurts the morale of your employees and your patients. Staff members may begin to wonder if they should seek employment elsewhere; your patients may...

Dental offices are busy, sometimes hectic buildings. Every staff member in the office has a different daily schedule and different tasks to check off their dental office daily task sheet. Additionally, this schedule can look different from day to day as various types of patients come in for appointments. Staying organized within your dental practice...

Every business wants to stay afloat during an uncertain and unfavorable time in the economic market. While no business is recession-proof, some are more downturn-tolerant than others. Inelastic industries such as healthcare tend to outperform others when faced with an economic decline. However, healthcare practices are not immune to the effects of a recession, and...

Digital Transformation for Small Business Every entrepreneur wants to grow their business and attract more customers. Your business needs to digitally evolve just as quickly as technology is evolving. This process of transforming operations within your business is called digital transformation. According to MIT Sloan and Capgemini, “90% of CEOs believe the digital economy will...

I was a 4th grader and thought that jumping off the edge of the bleachers behind the 8-foot basketball goal at my school to try and dunk the basketball like Superman was a great idea. At the time, I did not have the discipline to think through the potential consequences before jumping. When I jumped...

Before every appointment, whether for a cleaning or complex oral surgery, your dental practice needs to contact a patient’s insurance company for insurance eligibility verification. Using an integrated dental insurance verification service through your dental office management software can help you ensure your office revenue keeps the lights on. Patients may not know that they...