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As a dermatologist, you put plenty of thought into caring for patients, but do you put the same level of care into your website? For many dermatology practices, web design is more of an afterthought than a must-have. If you want your practice to stand out in the search engines, you can’t afford to ignore Read More...

Occupational therapy entrepreneurs are taking over the OT industry in stride, developing innovative therapy solutions, great resources, and new opportunities for individuals with developmental disabilities. If you’re passionate about opening a business or private practice but don’t know where to start, you’ve come to the right place. As the OT business world evolves, becoming a Read More...

Attracting new clients to your physical therapy practice isn’t easy when you’re focused on providing a stellar experience to your current patients. Are you looking for a way to bring in more leads without having to make individual phone calls every day? If this sounds familiar, physical therapy SEO is your answer. Search engine optimization Read More...

As a physical therapy practice, your website serves as your number-one marketing tool for attracting and converting new patients. If you aren’t optimizing your website design, you’re missing out on leads. Read on to discover how you can expand your clinic by streamlining your physical therapy website. Understanding the Basics of Designing Physical Therapy Websites Read More...

Adapting your practice to meet the latest trends in the wellness industry isn’t easy. You have to focus on providing a stellar client experience, so keeping up with ever-changing cosmetic advances can feel impossible. At an aesthetics conference, you can learn about advancements in cosmetic procedures, medical practice updates, and breakthrough technologies, all while networking Read More...

Marketing your private practice as a therapist isn’t easy. You want to reach the right audience effectively while still sounding genuine, compassionate, and knowledgeable in every piece of content you publish. If you’re ready to learn how to market yourself as a therapist, you’ve come to the right place. With actionable marketing strategies designed around Read More...

Have you ever tried to track down a website but couldn’t find it in the Google search results? Without a strong online presence and solid SEO strategy, websites can sink into obscurity and end up buried deep in the search engine results pages (SERPs) where users can’t find them. This applies to your dermatology website, Read More...

If you’d like to start a therapy practice, now is a great time to set up shop. More than 20% of Americans said they sought mental health assistance in 2020, up slightly from the previous year, and 91% said they would see a therapist if they or a family member needed help. Starting your own practice is the perfect Read More...

All pediatric practices face a unique challenge when developing their marketing plan. As a pediatric dental practice, you want to reach a younger audience base while gaining the trust of parents, who will be scheduling the appointments and paying the bills. Because this audience group contains two vast age sectors, your pediatric practice needs to Read More...

If you’re opening a new medical spa, you probably have many tasks demanding your attention. Building the business’s physical presence, stocking it with the right equipment and supplies, and obtaining the proper licenses are all items to check off your task sheet. But building your medical spa’s digital presence may be just as important. Your Read More...

Attracting and retaining new patients at your podiatry practice can feel overwhelming as you’re focused on tending to the health conditions of existing clients. As technology advances, your healthcare organization must adopt the latest podiatry marketing techniques to achieve long-term success. Modern patients expect convenient, tailored, and positive experiences each time they interact with your Read More...

If you want your practice to stay relevant and successful, you must learn about the latest surgical procedures and innovative technologies shaping podiatric medicine. Podiatric meetings and events allow professionals to connect with the top podiatric teachers around the globe inexpensively and conveniently, so their practices can stay up to date. Seasoned physicians, residents, students, Read More...