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If you own an optometry practice, you probably know how much optometry equipment has improved over the past 20 years. New technological advancements and medical findings have changed the ways doctors approach the optometry practice. Updated tools and equipment allow optometrists to provide faster, more accurate procedures for patients. As a result, when individuals look Read More...

At the heart of quality medical care is the patient experience. This experience begins when a patient first visits your website or calls your office, and goes beyond merely seeking treatment.  In other words, the patient experience encompasses every touchpoint healthcare organizations have with their patients. In today’s competitive landscape, healthcare providers must prioritize elevating Read More...

Gastroenterology marketing has always been important for healthcare practices, but it’s especially critical now, given today’s crowded and competitive landscape. If your gastroenterology practice is in a big city, you could be competing with dozens of other practices to get prospective patients to walk through your doors. Time-tested advertising tactics such as TV commercials and Read More...

Your podiatry practice takes great care of your patient base, but do you put the same amount of care into your website? If it’s been a while since you paid attention to podiatry web design, you could lose potential patients to a competing podiatric practice. Here’s what podiatrists and other healthcare professionals need to know Read More...

No patient wants to spend the night (or longer) in the hospital, and that’s where ambulatory surgery centers come in. ASCs provide patients with an array of same-day services, including orthopedics, podiatry, gynecology, and plastic surgery. If your practice struggles with ASC billing services, it might be time to consider ambulatory surgery center billing companies. Read More...

Marketing can feel like a foreign, challenging concept for a private practice owner, especially if you have a bigger and brighter vision for where you want to be. You want to reach new clients, but you don’t want to use ineffective or, dare we say, slimy marketing tactics. The ideal private practice marketing strategy brings Read More...

In this day and age, good pediatrician marketing is crucial to your practice’s success, competitiveness, and profitability. Gone are the days of simply attracting new patients through word of mouth. Your local market is likely oversaturated with pediatric practices offering the same services as you. To stay competitive and get your name out there, you Read More...

Pediatric healthcare providers find themselves competing with dozens of other practices in their city and beyond. If your pediatric practice is struggling to draw in more patients, it might have nothing to do with your prices or advertising — maybe your website just needs a good overhaul. Great design for pediatric websites isn’t all about Read More...

If your practice sells, programs, and fits hearing aids for customers, your audiologists are doing a great service. Many of those customers would struggle to hear the sounds of life — laughter, conversations, cheering for a favorite sports team — without some form of auditory assistance. Many practices have trouble with hearing aid advertising and Read More...

As a dermatologist, you put plenty of thought into caring for patients, but do you put the same level of care into your website? For many dermatology practices, web design is more of an afterthought than a must-have. If you want your practice to stand out in the search engines, you can’t afford to ignore Read More...

Occupational therapy entrepreneurs are taking over the OT industry in stride, developing innovative therapy solutions, great resources, and new opportunities for individuals with developmental disabilities. If you’re passionate about opening a business or private practice but don’t know where to start, you’ve come to the right place. As the OT business world evolves, becoming a Read More...

Attracting new clients to your physical therapy practice isn’t easy when you’re focused on providing a stellar experience to your current patients. Are you looking for a way to bring in more leads without having to make individual phone calls every day? If this sounds familiar, physical therapy SEO is your answer. Search engine optimization Read More...