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The onset of the COVID-19 pandemic in 2020 changed virtually every aspect of life as we know it. Employees went home, businesses closed down, schools shut their doors, and families found themselves staring at the same four walls day after day. As the stress, uncertainty, and anxiety surrounding the COVID-19 pandemic mounted, more people turned Read More...

You might be surprised to hear that customers still call businesses. Despite social media, email, and live chat via the Internet, most people still interact with companies over the phone. In fact, 42% of the population reaches out to a business via the telephone at least once a week.¹ And, 65% of people say that Read More...

During dental school, you dedicated countless hours to studying, hands-on practice, and rigorous exams. Even so, your education doesn’t end when you walk across the stage on graduation day. Instead, your state dentistry board will expect you to pursue additional studies ¹ from your first day on the job until the day you retire. Fortunately, Read More...

Whether you’re a dentist, hygienist, or patient, small talk during dental appointments is a hotly debated topic. How chatty should you be? While some of us are naturally gregarious, others of us may find it hard work to engage in idle conversation, especially with a new patient in our dental office. Introverted dentists, dental hygienists, Read More...

There’s no doubt about it: The LASIK eye surgery market is growing. According to a study by Market Research Future, experts expect the LASIK market to grow by 6.5% between 2017 and 2022. More and more individuals are choosing laser vision-correction surgery to correct astigmatism, myopia, and hyperopia. With this market growth comes a newfound Read More...

If you’ve watched the news lately, you probably know about the labor shortage impacting a wide range of industries across the U.S. As of April 2021, over 9.3 million job openings were available across the nation, leaving businesses without enough staff to perform daily operations and remain successful.¹ One sector that labor shortages have severely Read More...

The importance of communication in business can’t be underestimated. The success of your company relies on how well you can convey information to your employees and customers. Good communication leads to more cohesive teams and better results, while bad communication leads to confusion and misunderstanding that can ultimately lead to disaster. When it comes to Read More...

Are you an HVAC technician? If so, how do you communicate with customers while traveling between jobs? If the answer is through your personal cell phone number, a serious reconsideration of your communication methods is in order. While calling customers straight from your cell phone may be convenient, doing so creates a severe imbalance between Read More...

Owning an HVAC business can be highly profitable and rewarding. However, it also includes many day-to-day tasks that you never imagined would take up so much of your time — such as marketing. Marketing is an essential aspect of running any business, be it an HVAC business or another local company type. Keeping up with Read More...

Nowadays, everybody has the ability to be a critic and get their opinion out there. Whether we’re talking about the pop-culture and entertainment industry, restaurants, or other service-oriented businesses, all of them can easily be graded, reviewed, and evaluated via social media. Facebook, in particular, has turned into a very reviewer-friendly platform. It encourages Facebook Read More...

The times of traditional telephone communication are coming to an end, so most businesses have already switched to calls over the Internet. A softphone is a software-based phone system that enables users to make and receive calls over the Internet using a computer, smartphone, or tablet, eliminating the need for traditional phone hardware. It offers Read More...

If you’re a local electrician, marketing your small business is one of the most effective steps you can take to increase revenue. Since 58% of shoppers do an online search before booking an appointment with an electrical company, your online presence is key to attracting customers and generating revenue. However, you may not have the Read More...