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X (formerly Twitter) has over 300 million users, and it’s still growing.¹ Most major brands take advantage of X to get exposure through viral tweets, hashtags, and influencers. Even small businesses can benefit from spreading the word about their brand on Twitter because it requires little to no social media marketing budget to increase brand...

Are you ready to upgrade the operational efficiency at your ambulatory surgical center (ASC) but don’t know which solution to choose? The ambulatory surgery center software you choose directly impacts customer satisfaction, scheduling rates, revenue flows, in-office wait times, patient engagement, payment fulfillment, and more. Figuring out which solution you should select for your outpatient...

Are you struggling to reach new patients at your ambulatory surgery center (ASC) and stumped when it comes to marketing ideas? With the right ambulatory surgery center marketing strategy, you can acquire a steady flow of patients while providing high-quality care that keeps them coming back. When you wrote your business plan, you likely listed...

Your podiatry practice provides an invaluable service to patients with foot conditions, but unfortunately, not all insurance companies see it that way. Many insurance companies deny claims from podiatrists because they don’t think your services are a medical necessity. Not only do those podiatry medical billing denials cut into your revenue, but dealing with them...

Dermatology billing is uniquely complex, and mistakes can cost your practice thousands in lost reimbursements; that’s where effective dermatology billing services come in. Unlike some other medical specialists, dermatology practices offer a blend of procedures, some of which are covered by insurance and some that aren’t, making medical billing for dermatology difficult. In an effort...

Do you want to expand your dermatology practice but don’t know where to start? You’ve come to the right place.  As a dermatologist or medical practice owner, you spend most of your day concerned with the patient experience, ensuring that clients with skin cancer, stubborn acne, eczema, or anything else receive the thorough, efficient care...

Buying an optometry practice is the dream for many professionals in the eye care industry, offering the potential for high-profit margins, a developed patient base, and career satisfaction. If you’re an optometrist or an optician considering purchasing an optometry practice, you’ve come to the right place. This guide outlines the steps, advantages, and key considerations...

Running a dental office is no small feat, requiring a unique blend of skills and attributes. In a panel webinar featuring office managers Debbie Evans, Practice Administrator, and Vice President of Wainwright and Russell DDS, and Teresa Spence, Practice Administrator for Amelia Dental Group, the focus was on identifying the key skills needed for dental...

Healthcare recruitment strategies are crucial now that industry challenges are at an all-time high. A staggering 30% of healthcare workers are leaving their positions because they’re unsatisfied with compensation, and 51% of healthcare companies receive monthly complaints from their front office healthcare staffing teams. Amid these industry-wide issues, your healthcare organization still needs qualified candidates...

Drafting a medical aesthetics business plan is the first step to launching a successful med spa or Botox clinic. Whether you’re wondering how to start a Botox clinic or need advice on how to build a comprehensive aesthetics business plan, having a clear strategy is essential.  Aesthetic procedures, such as laser treatments, hair removal, and...

Could your medical aesthetic clinic use some new clients? No matter how good your aesthetic treatments are, potential clients can’t find your practice if they don’t even know it exists. That’s where marketing for an aesthetics business comes in! In the book “Marketing Aesthetics,” authors Alex Simonson and Bernd Schmitt tell small businesses how to...

The revenue that an audiology practice can make is directly tied to prompt and accurate medical billing. An audiologist must understand current coding guidelines, how to contract with third-party payers, and the latest federal and state regulations. This article provides helpful guidelines, solutions, and relevant industry updates to audiology billing to make the process easier...