Dentistry 2036: Why the next decade will rewrite 75 years of dental history.
Weave
For most of the last 75 years, practice ownership followed a familiar arc. You graduated, joined or bought into a business, built a patient base, worked a busy but sustainable schedule, and eventually sold to a younger partner and retired comfortably. It was one of the most reliable paths to becoming a respected local business owner with strong income, real autonomy, and a decent work-life balance.
That arc is increasingly steeper. Margins have compressed across dental, veterinary, optometry, and specialty medical practices. Reimbursement keeps sliding while labor, supplies, and equipment get more expensive. Teams are worn out from doing more with fewer people, tighter schedules, and higher patient expectations. And already, AI has moved past the headline phase and is starting to impact the industry.
The industry knows change is coming. The harder question is what it will look like when it arrives. We’re making three predictions about the future of your practice that are relevant whether you run one location or 300:
1. Your front office will become your growth engine. AI agents will absorb the repetitive administrative work, and your human team will shift to the things machines can’t do: hospitality, judgment, and growth.
2. Standardizing your technology stack becomes nonnegotiable. For multi-location organizations, a fragmented stack stops being a quirk and starts being the single biggest drag on profitability.
3. The unit economics of your practice will change. Overhead transitions from labor to software, revenue shifts from corrective to preventive care, and the practices that adapt early will run at structurally higher margins.
Weave has spent nearly 20 years building software for small and midsize healthcare practices. Today, more than 40,000 locations across dental, veterinary, optometry, and specialty medical run on our platform, and we process over a billion patient interactions every year.9 That volume compounds: over more than a decade, it adds up to billions of calls, texts, and voicemails, and everything they teach about how practices actually run. We talk to practice owners, office managers, and group-practice executives every single day. When the front office breaks, we hear about it first.
Our strategy team synthesized 10 years of industry trends, interviewed more than a dozen operators, clinicians, investors, and executives across the practice landscape, and surveyed more than 280 practices across dental, veterinary, optometry, and specialty medical about staffing, technology, and financial pressure.8 We also drew on third-party research from the ADA and its Health Policy Institute, the AMA, PitchBook, McKinsey, Bain, BCG, Gartner, Anthropic, and others.
Download the full report at getweave.com/2036
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