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As dentistry evolves in the 21st century, so do approaches to marketing dental practices. Prospective patients are always waiting to find the right dentist. The question for dental offices is how they’re going to get the attention of these potential patients and convert them into new patients. Marketing for dental offices has changed radically in Read More...

For most people, sight is their most valued sense.  Unfortunately, there is often times very little known about infant vision from the general public.  Often times patients feel that screenings at their pediatrician’s office are adequate enough to determine whether or not there are any vision concerns with a child’s eyes.  Fortunately, there are ocular Read More...

The following article is taken from a CE webinar from Dr. Mark Hyman. View the free CE webinar below: Free CE Webinar A great misconception people have about success in business – and success in general – is that you never make a mistake. This is absolutely not true. With 32 years in private practice, Read More...

This article is part of our series about improving your dental practice. You can find the links to the other articles at the bottom of the page. Is your dental practice struggling to bring in new patients to increase your patient base? Then a digital marketing plan could be the solution. Digital marketing is the Read More...

The COVID-19 pandemic was a catalyst for the increased availability of telehealth consult and telemedicine services. However, even as the intensity of the pandemic has slowed, the popularity and use of virtual healthcare services have continued to skyrocket, and telehealth technology has advanced far past a simple telephone consultation with a medical provider. To see Read More...

When a patient enters your practice with a health concern, your top priority should be establishing a solid foundation for communication between you, your colleagues, and the patient. Critical information can get lost and affect treatment outcomes when there’s a disconnect between any of these parties.  How you communicate with your patients and team members Read More...

To stay responsive, competitive, and profitable in the ever-changing digital age, your vet practice must adapt to and capitalize on digital trends. Although you might not think about online sales, ecommerce veterinary sales and services are becoming crucial to succeeding in the digital age. Online sales in the pet industry have increased significantly since 2015; Read More...

Staffing shortages have hurt healthcare practices nationwide. Staffing industry analysts from the Association of American Medical Colleges predict that by 2034, the U.S. could experience a physician shortage of up to 124,000 physicians. And since the pandemic began, 1 in 5 healthcare workers has left their position (to read more about the healthcare staffing shortage, read Read More...

Physical therapist assistants (PTAs) are one of the fastest-growing careers in the U.S. According to the Bureau of Labor Statistics (BLS), the projected growth rate for physical therapist assistants and aides between 2021 and 2031 is a robust 24% — nearly five times higher than the average expected growth for all occupations (5%). And no wonder. This Read More...

Attracting new patients and boosting brand awareness while prioritizing your customer service and patient outcomes as a medical practice isn’t easy. According to the American Med Spa Association, approximately 20% of med spa patients are millennials, showing a general decrease in average patient age. With younger patient averages, you must adopt more modern med spa marketing Read More...

A study published by the British Veterinary Association found that many veterinarians feel more distressed from euthanasia consultations with the pet owner than the process itself. When clients have a difference in opinion regarding euthanasia, the inability to do what’s best for the pet causes significant stress for veterinarians and veterinary team members. In this Read More...

Your practice is, first and foremost, a place for healing. However, it’s also a business, and businesses must turn a profit to stay viable. Efficient medical billing means managing invoices, payments, and insurance claims to ensure accurate and efficient billing. By reducing the risk of financial errors and denied claims, you can speed up payment Read More...