Free resources to help you run, grow, and optimize your business.

Pediatric healthcare providers find themselves competing with dozens of other practices in their city and beyond. If your pediatric practice is struggling to draw in more patients, it might have nothing to do with your prices or advertising — maybe your website just needs a good overhaul. Great design for pediatric websites isn’t all about Read More...

If your practice sells, programs, and fits hearing aids for customers, your audiologists are doing a great service. Many of those customers would struggle to hear the sounds of life — laughter, conversations, cheering for a favorite sports team — without some form of auditory assistance. Many practices have trouble with hearing aid advertising and Read More...

As a dermatologist, you put plenty of thought into caring for patients, but do you put the same level of care into your website? For many dermatology practices, web design is more of an afterthought than a must-have. If you want your practice to stand out in the search engines, you can’t afford to ignore Read More...
Is your gastroenterology practice feeling a bit lost when it comes to insurance billing? Given the complexity of gastroenterology procedures, it’s easy for providers to get overwhelmed with today’s billing and coding guidelines. If you need help understanding gastroenterology billing, we’ve got you covered. Below, learn about best practices for gastroenterology medical billing, some of Read More...

Occupational therapy entrepreneurs are taking over the OT industry in stride, developing innovative therapy solutions, great resources, and new opportunities for individuals with developmental disabilities. If you’re passionate about opening a business or private practice but don’t know where to start, you’ve come to the right place. As the OT business world evolves, becoming a Read More...

Attracting new clients to your physical therapy practice isn’t easy when you’re focused on providing a stellar experience to your current patients. Are you looking for a way to bring in more leads without having to make individual phone calls every day? If this sounds familiar, physical therapy SEO is your answer. Search engine optimization Read More...

As a physical therapy practice, your website serves as your number-one marketing tool for attracting and converting new patients. If you aren’t optimizing your website design, you’re missing out on leads. Read on to discover how you can expand your clinic by streamlining your physical therapy website. Understanding the Basics of Designing Physical Therapy Websites Read More...

Adapting your practice to meet the latest trends in the wellness industry isn’t easy. You have to focus on providing a stellar client experience, so keeping up with ever-changing cosmetic advances can feel impossible. At an aesthetics conference, you can learn about advancements in cosmetic procedures, medical practice updates, and breakthrough technologies, all while networking Read More...
Marketing your private practice as a therapist isn’t easy. You want to reach the right audience effectively while still sounding genuine, compassionate, and knowledgeable in every piece of content you publish. If you’re ready to learn how to market yourself as a therapist, you’ve come to the right place. With actionable marketing strategies designed around Read More...
Documentation and charting, while not typically the favorite pastime of doctors and hygienists, plays an important role in the office. Tija Hunter, a seasoned consultant, speaker, and author, shines a spotlight in the video above on that vital role centered around the creation of chart notes, prompting dental professionals to question not just the process Read More...
In the fast-paced world of dental practice and medical billing management, the importance of insurance and eligibility verification cannot be overstated. Tija Hunter, a seasoned consultant, speaker, and author, sheds light on the necessity of proactive insurance and coverage verification in ensuring the smooth functioning of dental offices. As she rightly points out, the landscape Read More...

As a med spa owner, having the right equipment is the first step in creating a successful business. But with so many medical beauty treatments out there to choose from, homing in on the right equipment for your business can be challenging. This guide breaks down different types of medical spa equipment and the factors Read More...