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According to The Vision Council, nearly 170 million Americans wear prescription eyeglasses, while another 45 million wear contact lenses. This has created a big need for opticians. Your optometry or ophthalmology practice should have opticians ready to assist patients. Practice managers should read through our detailed optician job description below to understand the importance of Read More...

Imagine walking into a healthcare practice that immediately makes you feel welcomed, understood, and confident in the care you’ll receive. That’s the power of effective branding. It’s not just about having a logo or a catchy tagline; it’s about creating a lasting impression that resonates with patients and sets your practice apart. Let’s explore why Read More...

Learning how to become an optician entails meeting educational requirements, obtaining the correct licenses, and receiving on-the-job optician training. It requires far less formal training and education than becoming an optometrist. To start on the career path toward becoming an optician, learn more about this profession and its training requirements. Understanding the Role of an Read More...

Those looking for a career that involves helping people and running a successful business may want to learn how to become an optometrist. Certified optometrists don’t require as much schooling as a medical doctor. Still, they have a significant responsibility to help people solve vision and eye health problems.  Optometrists also must have strong business Read More...

Dry eye disease affects more than 16 million Americans and their daily activities. Your optometry practice can help patients diagnose dry eye during comprehensive dilated eye exams. However, sending a dry eye questionnaire to patients before exams is often a more convenient option when diagnosing this common disease. Optometry practices have relied on questionnaires to provide patients Read More...

The American Optometric Association reports that only about half of Americans schedule annual comprehensive eye examinations. This explains why an estimated 16 million people suffer from untreated vision problems. Has your optometry practice implemented preventative eye care protocols? If not, consider creating them to keep patients’ eyes healthy. Find out how to make eye problem prevention Read More...

Successful optometry practices rely heavily on returning patients. However, growth often comes from finding new patients. Your online presence allows you to stand out from the crowd when prospective patients seek an optometrist. Learning about the best optometry SEO practices can enhance your online presence by giving you better results in online searches. Success with Read More...

Because optometry appointments can be set several weeks or months ahead, patients frequently forget to schedule their next appointment or annual exam. Optometry recall cards or digital reminders (text messages, emails) are a valuable way to remind patients about an upcoming recall date to schedule their next appointment.  You can combine these traditional physical cards Read More...

Peter Boulden, the engaging host of the Bulletproof Telepractice Podcast, recently shared his expert insights on dental marketing in a captivating discussion. Known for his prowess in marketing systems and operations, Boulden delved into the intricacies of creating a robust marketing strategy that ensures sustained growth and a remarkable patient experience. The Marketing Pyramid: Building Read More...

In today’s healthcare environment, balancing exceptional patient care with financial profitability can be a challenging endeavor. Dr. Adam Rosa, a distinguished optometrist, recently shared his insights on this delicate balance. This blog delves into Dr. Rosa’s expertise, focusing on the intersection of patient care and collections, and how to optimize income while providing incredible patient Read More...

Maneuvering through the economic environment of healthcare can be daunting, but with insights from industry experts, practices can find opportunities for growth and stability. In a recent episode of the Happy Practice podcast, we sat down with Dr. Hendrik Lai and Genevieve Poppe to discuss the current economic state of healthcare and best practices for Read More...

“How big will my puppy be?” is something you frequently hear if you run a veterinary practice. With a puppy growth chart, pet owners can visualize how their pup will reach adulthood, while veterinarians can ensure that each pet healthily progresses through puppy development. Monitoring a puppy’s growth helps pet parents calculate the final size Read More...