Free resources to help you run, grow, and optimize your business.

According to the American Society of Plastic Surgeons, about one million people undergo laser hair removal annually. It has become an excellent alternative to other hair removal methods, and the demand for it is growing. This could soon make the laser hair removal industry worth over $1 billion. Many medical spas have started offering laser Read More...

You might not think investing much time and money into Botox marketing materials for your medical spa is necessary. Botox is, after all, the most popular non-invasive cosmetic procedure in the U.S. As long as your med spa offers Botox, won’t Botox patients begin lining up at your front door for treatments? Maybe. But if Read More...

At the turn of the century, only about 800,000 Botox treatments were performed annually in the U.S. In 2024, that number increased to nearly 7.5 million. This might suggest your medical spa doesn’t need to worry too much about Botox advertising. However, the number of medical spas scattered throughout the country has also increased dramatically. Read More...

The internet has transformed how we seek information, especially in healthcare, where answers are often just a search away. While some patients simply want reassurance, others look to the internet as a decision-making tool before ever setting foot in a doctor’s office. A recent survey of 1,000 U.S.-based consumers commissioned by Weave sheds light on Read More...

According to the American Med Spa Association, the number of medical spas in the U.S. has nearly doubled since 2018. There were just 5,431 med spas back then, compared to 10,488 med spas today. This has made it challenging for many med spas to stand out. Some have started developing creative Botox party ideas and Read More...

Part of being a responsible dog owner is scheduling routine health checks for these furry friends. As a veterinarian, you know that clients should bring in their dogs at least once a year to ensure early detection of health issues — and maintain their overall well-being. Explaining the importance of dog health checks and addressing Read More...

Teaching a dog a new trick encourages mental stimulation, allowing it to bond with its owner. Trick training can build trust, reduce boredom, and enhance obedience. As a pet-care professional, your main goal is to foster happy, healthy relationships between your clients and their furry friends. Sometimes, this means treating medical issues, and other times, Read More...

About 1.2 million puppies are born each day globally. This enables plenty of people to bring a puppy home. New puppy parents are often blown away by the joy their furry friend brings to their lives. However, new puppies can also present unexpected challenges. Your veterinary practice should give pet parents this ultimate puppy guide. It highlights Read More...

According to the American Kennel Club, nearly three-fourths of dog owners implement a training plan. Some hire a professional dog trainer, while others hold at-home training sessions. No matter which approach people take, consistency is the key to a successful dog training plan. This will leave a dog owner with a more well-behaved and confident Read More...

To stay competitive with other optometry practices, you must offer the products and services patients are looking for. Understanding the pros and cons of disposable vs. conventional contacts can help your practice determine which products to recommend to patients. Disposable contact lenses only last for about a day, while conventional contacts can be worn for Read More...

Is your optometry practice well-versed in specialty contact lenses? These customized lenses address specific vision correction needs beyond the capabilities of standard lenses. The demand for specialty lens options is growing as patients become aware of the improved comfort, vision clarity, and treatment possibilities that come with them. Whether you are an optician, optometrist, or Read More...

The average cat lives for 13 or 14 years. However, it isn’t uncommon for some cats to live for over 15 or 20 years. Encourage owners to keep their cats healthy by recommending regular visits to your veterinary practice. A routine cat health check can ensure the early detection of potential medical conditions and maintain Read More...