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Small business owners and their employees, just like everyone else, want to have a Happy Thanksgiving: spending time with their family and friends, eating too much food, watching bad professional football games, and reflecting on the many blessings they’re grateful for. Some small businesses aren’t able to take Thanksgiving Day off. Others eagerly close up Read More...

We live in a digital age. Being a skilled and committed plumber may have been enough to run a successful plumbing business in the past, but today, using digital marketing strategies is essential to staying competitive and profitable as a plumber. However, if you are like many plumbers, digital marketing is probably not your top Read More...

This is the second article in our three-part Marketing for Doctors series. Links to the other articles are at the bottom of this page. The last couple of years have inspired a shift in how healthcare providers communicate with their patients. These changes have also influenced marketing best practices, especially in the digital realm. While Read More...

If you own a plumbing business, you probably have a lot on your plate. Much of your day-to-day workload likely consists of routine scheduling tasks: Keeping track of your technicians’ schedules Responding to customer appointment requests  Communicating with customers about their upcoming appointments Penciling in emergency and last-minute services While these routine tasks are vital Read More...

This is the second article in our five-part HVAC marketing series. Links to the other articles are at the bottom of this page. If you own an HVAC business, you probably know how competitive the HVAC industry is. There are currently over 119,000 HVAC contractors ¹ in the U.S., with new companies popping up every year. Read More...

Plumbing is one of the most critical industries in the world. Everyone needs the services of a plumber from time to time, and without these professionals, our country’s sanitation and health would be at risk. Many people think that essential plumbing companies are consistently profitable. Unfortunately, this isn’t always the case. Overhead costs like equipment, Read More...

Facebook is an online social media platform that millions of people use every day. That makes it ideal for building a positive company image, expanding the customer pool, and improving your online presence among competitors. It is a platform that helps you manage your interaction with customers, send them short answers, and target your audience Read More...

A hundred years ago, most towns only had one or two medical practices that provided treatment to everyone in the area. Today, however, patients have access to numerous specialized healthcare options within a fifty-mile radius. Marketing your healthcare practice well has become an essential aspect of remaining successful as a medical professional in the modern Read More...

Is your podiatry practice falling behind other practices in your area? If so, digital marketing could be the solution. Digital marketing is the process of engaging current and potential patients through digital technologies, such as smartphones and computers. Implementing digital marketing strategies for your podiatry practice is essential to staying competitive with other practices in Read More...

Rethinking Healthcare Staffing: Modern Challenges & Innovative Solutions for Today’s Clinics Healthcare organizations have always faced unpredictable staffing challenges, but in recent years those pressures have grown significantly. Clinics, hospitals, and specialty practices are navigating increased patient needs, rising labor competition, and a national shortage of trained medical professionals. As hiring becomes more competitive and Read More...

Small businesses face an ever-increasing array of challenges. Having the right tools to acquire, retain, and delight customers is just one of the many things business owners have to think about, but it’s arguably one of the most important. No matter how good your product or service is, if you’re unable to communicate with customers Read More...

Did you know that 60% of people ¹ report that being on hold for too long is the number reason they have a terrible experience with a company’s customer service department? Another top complaint, according to a recent report ² on communication trends, is having the same conversation with multiple customer service representatives. If you’ve Read More...