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Even if you’ve got a booked schedule, you still understand the importance of physical therapy referrals. A patient referral can come from multiple channels, including current or past patients, physician referral programs, sports leadership teams, or marketing campaigns. Regardless of their source, physical therapy referrals offer a low-cost way to expand your network and guide...

If you own and operate your own plumbing business, you probably don’t spend a substantial amount of time considering plumbing marketing ideas, social media strategies, or other business plans. Instead, you likely focus on the tasks that help your business grow each day: solving plumbing problems, satisfying your customers, and growing your market share through...

Patient no-show rates have soared to nearly 20% throughout the medical industry. A missed appointment is frustrating for you and the patient, who will need to reschedule their visit. Patient no-shows or last-minute canceled appointments can also hurt your bottom line and affect the quality of care you and your team can provide. That’s why...

Is your HVAC business struggling to stay afloat? If so, you aren’t alone. Maintaining a profitable HVAC customer base is challenging in an industry where most customers only require your services a few times a year. One of the most critical steps in staying profitable as an exclusive HVAC contractor is implementing HVAC marketing tactics...

Acquiring new patients for your dental practice can be challenging. Many practices have begun using one simple strategy: sending out unique, creative, engaging marketing messages to leads that encourage them to schedule dental exams. Crafting effective dental marketing messages requires using the right marketing mediums and developing marketing ideas that reach your target audience. Such...

As a medical practice, maintaining a profitable patient load shouldn’t be too challenging, right? When potential patients have ailments that your staff can address, they should come to your medical practice for assistance and give you their business. Unfortunately, the competitive nature of the healthcare industry has made it difficult for many physicians to keep...

This is the first article in our two-part Patient Communication series. Links to the other articles are at the bottom of this page. If you work in the medical field, you are probably well acquainted with no-show appointments. Your profitability depends on patients showing up to their scheduled appointments on time, following through with their...

This is the fourth article in our five part HVAC marketing series. Links to the other articles are at the bottom of this page. Running an HVAC business can be incredibly time-consuming. If you are like many HVAC business owners, your current workload probably doesn’t leave you with enough time in the day to even...

This article is part of our series about improving your dental operations. You can find the links to the other articles at the bottom of the page. Is your dental practice struggling with efficient scheduling?  A dental block scheduling template or a dental scheduling template can help you organize appointments and maximize patient flow. Referencing...

Text messages have become an integral part of digital communication in the past couple of decades. Thanks to modern technology, SMS has evolved from just a simple messaging tool to stay in touch with people within our personal space to fortifying small businesses’ stature. This became an important aspect of running a small business. Of...

Two-way texting is the best way to stay in immediate contact with your clients. Whether you’re communicating updates about a simple issue like appointment times or a crucial one like the status of a beloved pet undergoing health treatment. For veterinarians, this can mean juggling two phones, sacrificing their personal phone number to their practice,...

We live in a digital age. Being a skilled and committed plumber may have been enough to run a successful plumbing business in the past, but today, using digital marketing strategies is essential to staying competitive and profitable as a plumber. However, if you are like many plumbers, digital marketing is probably not your top...