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  The communication methods, platforms, and devices available to modern businesses and consumers are numerous and diverse. Having all of these tools immediately accessible can be both a blessing and a curse. We frequently find ourselves multi-tasking, tangled in a web of group chats, email chains, video conferences, and social media updates. Sometimes this web Read More...

Change is inevitable, but so is people’s resistance to it. Many of us fear or resist change because it brings uncertainty, lack of control, and can even be perceived as a threat. If you have a mature patient base that’s used to doing things a specific way, then the thought of an automated reminder system Read More...

Texting has come a long way since Neil Papworth sent the first text message from a personal computer in 1992. By the mid to late 1990s, more Americans had adopted texting as a method of communication, but it was still a slow, clunky, and expensive endeavor. With the advent of smartphones and a current mobile Read More...

Do you know what you provide for your patients? Before you answer something like, “oral hygiene” or “clear vision,” first consider this quote by economist, Theodore Levitt: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” Marketers across the globe have shared this quote over the years to encompass hammers, beds, Read More...

Even though about 97% of Americans have a mobile phone, when you look at the senior demographic, that number is far less.¹ If you plan on sending reminder messages to elderly patients, you can’t assume that your patients have a cell phone. And, even if they do own one, they might not be keen to Read More...

We tend to think of appointment reminders as a way to help our business. By decreasing no-show rates, an office can increase their bottom line, boast better patient outcomes, and free up their staff for more revenue-generating tasks.   There’s no denying the fact that reminding clients and patients to show up for their scheduled Read More...

People want what they can’t have. They also want things that other people want. The concept of scarcity can help a business sell just about anything, and it can also help your patients and customers keep their appointments. In marketing, scarcity works by creating the perception that a resource is limited to make it more Read More...

Has this ever happened to you? You get a reminder text about an appointment and what is supposed to be a convenient experience powered by the miracle of modern technology turns into a total nightmare. Perhaps it went something like this: Peach Tree Dental: You have an appointment on 10/22/2019 at 2:00 pm. Send Y Read More...

One of the most well-liked memes of all time is one that says, “The best time to call me is text message.” Now that more than 95% of Americans have a mobile phone, texting is taking over as the preferred method of communication. A phone call can be seen as an inconvenient interruption, and several Read More...

    Does it seem like everyone is busier than they were just a few years ago? Being busy is a byproduct of our modern, digital age, and is even seen as a status symbol by society. Right or wrong, it’s almost as if you have to be busy to prove that what you’re doing Read More...

  Yes, you can have too much of a good thing, especially when it comes to sending reminder messages for appointments.   On the one hand, you want to make sure your patients get timely notifications so that they remember to show up to your office. You also want to give them ample opportunity to Read More...

  Have you ever forgotten something important? A crucial ingredient for an elaborate dinner recipe, a family member’s birthday, or an offsite meeting where everyone was relying on you to show up and work your magic?   If only there were a way to keep your commitments organized and scheduled all in one place. Wouldn’t Read More...