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Marketing looks radically different today than it did decades ago. Digital marketing has evolved from a niche strategy to an essential part of almost every company’s approach. Websites, social media, and online advertising are now fundamental to any business strategy. With the increase in digital connectivity, the line between your business’s online reputation and its Read More...

As dentistry evolves in the 21st century, so do approaches to marketing dental practices. Prospective patients are always waiting to find the right dentist. The question for dental offices is how they’re going to get the attention of these potential patients and convert them into new patients. Marketing for dental offices has changed radically in Read More...

Handling a difficult situation that involves an angry or upset patient is a reality that most, if not all, dental professionals will face or have faced at least once in their careers.   How individuals respond and resolve the issue is just as important as the issue itself, if not more so; the approach taken Read More...

Are you searching for dental office giveaway ideas and other on-trend social media branding and marketing techniques that will help your dental practice grow and prosper? If so, you’re in the right place. In this post, our Weave team explains what you need to know about sponsoring a successful dental office giveaway, including potential benefits, Read More...

A new survey from Weave found that over a quarter of Millennials (27%) and Gen X (26%) would still prioritize spending on MedSpa cosmetic procedures over eating out at restaurants, getting their hair done at a salon, and using at-home beauty treatments.  That’s good news for an industry that’s grown significantly over the last few Read More...

Collecting statistical data on patients for marketing may not be something they taught you in your OD program, but understanding the demographics of optometrists’ client groups is critical to developing a winning marketing strategy for your independent practice. Marketing to more patients doesn’t automatically translate into more revenue. It’s the quality of your marketing that Read More...

In this modern day, it is critical for businesses to know how their products are being received by the public. After all, there is no business without customers, so their feedback is vital. One main way to have more control over your business’s reputation is with reputation management.  Strong reputation management can quickly help a Read More...

The convenience of paying bills, filling out forms, and replying to messages on a phone or computer is hard to beat. A dental office communication system, which enables your team to share information effortlessly with colleagues and contact patients, can give you an edge over the competition.  With so many dental practice management software options, Read More...

The days of playing phone tag to get in touch with patients are behind us. With dental appointment reminder software, you can send personalized, automated reminders to keep patients informed days or months before their dental appointment. A successful dental practice needs patients, and having a solid communication system for sending automatic dental appointment reminders Read More...

The newest generations of pet parents (that’s what they call themselves these days) are setting a higher bar for veterinary professionals, according to a recent survey commissioned by Weave. Today’s pet parents want what is convenient for them, but it turns out those conveniences are also time-savers for practices, and a means to bond clients Read More...

Employee turnover shines a negative light on your practice for several reasons. First, it can be expensive because time has to be spent interviewing and then training new employees. Additionally, it hurts the morale of your employees and your patients. Staff members may begin to wonder if they should seek employment elsewhere; your patients may Read More...

You and your team collect patients’ payments, though you may not understand what happens next during the transaction process. While many people pay for their entire visit at the time of the appointment, plenty of patients cannot afford to do so, so they take advantage of a dental payment plan. Understanding how your dental office’s Read More...