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Retain Your Customers Articles (page 23)

In today’s marketplace, small businesses face numerous challenges. These challenges include problems as wide-ranging as client dependence, founder dependence, constant fatigue, money management, and the age-old issue of quality versus growth. Factor in the difficulty of surviving in an economy full of well-established companies and multinational corporations and it’s no wonder so many small businesses Read More...

All businesses have a strategy. This strategy is often disjointed, undefined, and barely noticeable, but nonetheless, it’s there. At the other end of the spectrum, the most successful and profitable businesses have a strategy that’s structured, clearly defined, and reliable. Part of any good business strategy involves customer engagement. Current business lexicon includes the term Read More...

If you don’t have a lot (or any) reviews, it can be intimidating to get the process underway. You might not know the best way to ask for customer reviews, or you might be nervous about rejection. The good news is that 70 percent of people will leave a review for a business if they’re Read More...

You might be the best in the world at what you do, and you could have the best advertising strategy in town, but if you don’t keep an eye on your online reputation, your business could suffer. When it comes to your business, there’s a lot you can control. Your website, your social media profiles, Read More...

Online reviews aren’t just about your star-rating. It’s tempting to focus solely on growing the number of reviews we have on our profiles and doing whatever it takes to ensure that they’re overwhelmingly positive. Savvy business owners, however, know that reviews are also a valuable tool that can enhance the relationship they have with their Read More...

Forget the concept of less is more. When it comes to online reviews for your business, the more you have, the better. Consider these statistics: 92% of customers read online reviews, and people are more likely to want to do business with you if you have a lot of positive reviews. Over 80% put as Read More...

No matter how good you are at what you do or how closely you try to manage reviews, a negative review is bound to rear its ugly head at some point in your career. So, what do you do when someone writes something scathing about you or your business? Do you: Ignore it and hope Read More...

If you run a clinic, hospital, office, or any other kind of small business, you know that you need to be available and on top of things almost 24/7. Realistically speaking, that’s not always possible, but with an integrated phone service like Weave, you can definitely come close. Sometimes the unexpected happens, and you need to Read More...

You’ve worked hard to become the best in your field. Your clients adore you, and your company thrives on referrals that provide a steady stream of new business. But what happens if someone is unhappy and chooses to broadcast their experience online? Would you know? How long would it take you to find out? In Read More...

Managing your online reputation can seem like a full-time job. Who knew that monitoring review sites like a hawk, Googling yourself monthly, and following a bunch of hashtags would be something you had to worry about? You’re a dentist, not a social media or Internet guru. But, you also know that your online reputation is Read More...

Change is inevitable, but so is people’s resistance to it. Many of us fear or resist change because it brings uncertainty, lack of control, and can even be perceived as a threat. If you have a mature patient base that’s used to doing things a specific way, then the thought of an automated reminder system Read More...

Texting has come a long way since Neil Papworth sent the first text message from a personal computer in 1992. By the mid to late 1990s, more Americans had adopted texting as a method of communication, but it was still a slow, clunky, and expensive endeavor. With the advent of smartphones and a current mobile Read More...