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Change is inevitable, but so is people’s resistance to it. Many of us fear or resist change because it brings uncertainty, lack of control, and can even be perceived as a threat. If you have a mature patient base that’s used to doing things a specific way, then the thought of an automated reminder system Read More...

Texting has come a long way since Neil Papworth sent the first text message from a personal computer in 1992. By the mid to late 1990s, more Americans had adopted texting as a method of communication, but it was still a slow, clunky, and expensive endeavor. With the advent of smartphones and a current mobile Read More...

Do you know what you provide for your patients? Before you answer something like, “oral hygiene” or “clear vision,” first consider this quote by economist, Theodore Levitt: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” Marketers across the globe have shared this quote over the years to encompass hammers, beds, Read More...

Even with a winning idea, the best location, and a killer reputation management team, businesses still need a strong online presence to thrive in today’s digital world. Review management helps businesses actively shape that presence by managing customer feedback across key platforms. With over 627,000 new businesses opening every year, standing out often depends on Read More...

Depending on the source, studies show that it can be 5 to 25 times more expensive to acquire a new customer than to keep an existing one. In the healthcare field where lifetime patient value can be several thousand dollars, this figure is most likely at the high end of that range. Customer loyalty isn’t Read More...

Did you know that 90% of customers read online reviews before visiting a business?¹ Not only that, but most of them trust and value these third-party opinions as much as if they were a personal recommendation from a friend. While reviews are a valuable tool for building your reputation and establishing trust in your community, Read More...

You might have heard the story about a young girl who came home from school to find her mom cutting the ends off the pot roast before cooking it. When the girl asked her mom why she cut the ends off, her mom responded that she didn’t know why– it was just the way that Read More...

Automation is no longer reserved for large corporate enterprises, and it’s more common than you think. From the follow-up emails you get after you ditch your cart online to annual birthday messages from your favorite restaurant, automation has become an efficient and effective way to correspond with customers. When the principles of automation are applied Read More...

You’ve probably already heard the stats about how costly missed appointments are for a medical practice and how they can also derail a patient’s treatment plan. No business is immune to people missing their appointments, whether it’s a surgeon or a personal trainer. These missed appointments can hurt both medical practices and patients alike. Offices Read More...

Everyone is busy, and convincing your patients to keep appointments, especially for routine and non-urgent office visits can be a challenge. Looming work deadlines, family obligations, and social commitments can all seem more important in your patients’ minds than a routine oral hygiene appointment or an eye exam. However, missed appointments can be detrimental to Read More...

Congratulations! You’ve decided to implement a system that uses text messages to remind your customers about their appointments! As you’ll see, this is a huge step toward reducing missed appointments, last-minute cancellations, and no-shows, and it’ll take a lot of mundane busywork off the workload of your team. To get the most out of a Read More...

Getting customers to make and keep appointments is vital to any business that operates on an appointment basis. Broken appointments lead to downtime and decreased productivity. So what do you do to help your customers keep their appointments? You send them reminders. You remind them several times, and often through several different methods (email, text Read More...