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SMS, or Short Message Service, has only been around since 1992. Most people now refer to this type of communication as texting. Although they began as short messages with a limited number of alphanumeric characters, text exchanges now include images, videos, sound recordings, and ever-present emojis. Text messaging was seldomly used by cell phone customers Read More...

Customer service is changing rapidly in the 21st century. It’s not so much that old values are going away or dying off. Maxims like “the customer’s always right” still have their merit. It’s still essential for businesses to interact with their clients in a friendly, responsive, and polite way. Showing genuine interest and concern in Read More...

Every business deals with the complexities of retaining customers. Maintaining customer loyalty is one of the best ways to ensure a business keeps a steady flow of revenue coming through its doors. Losing customers hurts businesses’ short-term profits and long-term plans. Customer retention is even more difficult for physical therapists. The process of bringing a Read More...

This article is part of our series about improving your dental practice. You can find the links to the other articles at the bottom of the page. If you work in the dental industry, reading blogs from other professionals like you is an excellent way to keep your dental knowledge fresh. Thankfully, numerous dental blogs Read More...

This article is part of our series about improving your dental practice. You can find the links to the other articles at the bottom of the page. If you own a dental practice, you probably already know the importance of recall appointments. Dental recall allows your practice to maintain a constant flow of patients. It Read More...

This article is part of our series about improving your dental practice operations. You can find the links to the other articles at the bottom of the page. The dentist’s waiting room can be a scary place for patients with dental anxiety, especially those experiencing dental emergencies. If your waiting room is dull, old-fashioned, or Read More...

This article is part of our series about improving your dental practice. You can find the links to the other articles at the bottom of the page. If you own a dental practice, implementing effective digital marketing campaigns is essential to your office’s success. One aspect of digital marketing that many practices overlook is content Read More...

This article is part of our series about improving your dental practice. You can find the links to the other articles at the bottom of the page. Whether you work for a dental office or are a dentist yourself, you know how competitive the dental industry can be – and how challenging it is to Read More...

This article is part of our series about improving your dental practice. You can find the links to the other articles at the bottom of the page. If you’re anything like most dentists, you know how difficult it is to generate new patients, expand your practice, and improve online visibility. You’re also likely familiar with Read More...

This is the fifth article in our five part HVAC marketing series. Links to the other articles are at the bottom of this page. Your customers will always need HVAC services – but that doesn’t mean potential leads will always need your HVAC company. With more potential customers turning to social media or search engines Read More...

A text message is one of the staple features of a mobile phone, and it has been that way for several decades now. What can you do if you ever misplace your phone and you think there’s no other way to send the important message you have in mind? How Do I Send a Text Read More...

Even if you’ve got a booked schedule, you still understand the importance of physical therapy referrals. A patient referral can come from multiple channels, including current or past patients, physician referral programs, sports leadership teams, or marketing campaigns. Regardless of their source, physical therapy referrals offer a low-cost way to expand your network and guide Read More...