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We’re all aware that communication is important to keep up good relationships with our friends, family, and loved ones—but we often underestimate how important it can be to our business relationships. Communication is the bedrock of any business. It affects every aspect of your work, from dealing with customers to ensuring efficient and positive relations Read More...

You’ve worked hard to become the best in your field. Your clients adore you, and your company thrives on referrals that provide a steady stream of new business. But what happens if someone is unhappy and chooses to broadcast their experience online? Would you know? How long would it take you to find out? In Read More...

Managing your online reputation can seem like a full-time job. Who knew that monitoring review sites like a hawk, Googling yourself monthly, and following a bunch of hashtags would be something you had to worry about? You’re a dentist, not a social media or Internet guru. But, you also know that your online reputation is Read More...

Change is inevitable, but so is people’s resistance to it. Many of us fear or resist change because it brings uncertainty, lack of control, and can even be perceived as a threat. If you have a mature patient base that’s used to doing things a specific way, then the thought of an automated reminder system Read More...

Texting has come a long way since Neil Papworth sent the first text message from a personal computer in 1992. By the mid to late 1990s, more Americans had adopted texting as a method of communication, but it was still a slow, clunky, and expensive endeavor. With the advent of smartphones and a current mobile Read More...

Do you know what you provide for your patients? Before you answer something like, “oral hygiene” or “clear vision,” first consider this quote by economist, Theodore Levitt: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” Marketers across the globe have shared this quote over the years to encompass hammers, beds, Read More...

Even though about 97% of Americans have a mobile phone, when you look at the senior demographic, that number is far less.¹ If you plan on sending reminder messages to elderly patients, you can’t assume that your patients have a cell phone. And, even if they do own one, they might not be keen to Read More...

Even with a winning idea, the best location, and a killer reputation management team, businesses still need a strong online presence to thrive in today’s digital world. Review management helps businesses actively shape that presence by managing customer feedback across key platforms. With over 627,000 new businesses opening every year, standing out often depends on Read More...

  Have you ever forgotten something important? A crucial ingredient for an elaborate dinner recipe, a family member’s birthday, or an offsite meeting where everyone was relying on you to show up and work your magic?   If only there were a way to keep your commitments organized and scheduled all in one place. Wouldn’t Read More...

How does your team communicate with each other in the office? Do they shout across the lobby? Do they walk back and forth between the front and back office? Or do they send each other emails or text messages, hoping that the recipient sees it promptly? Tony Robbins said, “The quality of your communication is Read More...

Did you know that 90% of customers read online reviews before visiting a business?¹ Not only that, but most of them trust and value these third-party opinions as much as if they were a personal recommendation from a friend. While reviews are a valuable tool for building your reputation and establishing trust in your community, Read More...

You might have heard the story about a young girl who came home from school to find her mom cutting the ends off the pot roast before cooking it. When the girl asked her mom why she cut the ends off, her mom responded that she didn’t know why– it was just the way that Read More...