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The plumbing business is one of the most competitive industries in the country. As of 2021, there are over 126,000 plumbing companies in the U.S., placing about 2,500 in each state. If you own a plumbing business, you probably compete with several other companies in your city to bring in new customers and remain profitable. Read More...

This is the second article in our three-part Marketing for Doctors series. Links to the other articles are at the bottom of this page. The last couple of years have inspired a shift in how healthcare providers communicate with their patients. These changes have also influenced marketing best practices, especially in the digital realm. While Read More...

This article is part of our series about improving your dental practice. You can find the links to the other articles at the bottom of the page. How many new patients are you attracting to your dental practice per month? If you’re reading this article, your answer is probably “not enough!” The dental industry can Read More...

Looking to grow your HVAC business to seven figures and beyond? Whether you’re just getting started in the industry or you’ve had your company for generations, we’ve compiled the best tips and strategies to help you increase your revenue no matter how much you’re currently making. In this guide, we’ll touch on some of the Read More...

If you own a plumbing business, you probably have a lot on your plate. Much of your day-to-day workload likely consists of routine scheduling tasks: Keeping track of your technicians’ schedules Responding to customer appointment requests  Communicating with customers about their upcoming appointments Penciling in emergency and last-minute services While these routine tasks are vital Read More...

This is the second article in our five-part HVAC marketing series. Links to the other articles are at the bottom of this page. If you own an HVAC business, you probably know how competitive the HVAC industry is. There are currently over 119,000 HVAC contractors ¹ in the U.S., with new companies popping up every year. Read More...

As an entrepreneur, you must provide your clients with safe and secure payment methods. These are usually regulated by specific laws that ensure sensitive data of both businesses and customers stays protected. The most prominent example of such regulations is the Payment Card Industry Data Security Standard, PCI DSS for short. PCI DSS refers to Read More...

Facebook is an online social media platform that millions of people use every day. That makes it ideal for building a positive company image, expanding the customer pool, and improving your online presence among competitors. It is a platform that helps you manage your interaction with customers, send them short answers, and target your audience Read More...

When the phone rings at your business, that’s usually a great indicator that your product or service is in demand and your customers are trying to reach you. But what happens if there’s no one there to pick up the phone, or your employees are all tied up on other calls? According to a recent Read More...

Is your podiatry practice falling behind other practices in your area? If so, digital marketing could be the solution. Digital marketing is the process of engaging current and potential patients through digital technologies, such as smartphones and computers. Implementing digital marketing strategies for your podiatry practice is essential to staying competitive with other practices in Read More...

According to a June 2021 American Dental Association study, more than 80% of dentists looking to hire hygienists and assistants found the process very challenging or extremely challenging.¹ The healthcare industry as a whole struggled to fill staffing needs as nationwide employment shortages plagued these essential organizations. Recent pandemic hits created dental staffing issues such Read More...

Rethinking Healthcare Staffing: Modern Challenges & Innovative Solutions for Today’s Clinics Healthcare organizations have always faced unpredictable staffing challenges, but in recent years those pressures have grown significantly. Clinics, hospitals, and specialty practices are navigating increased patient needs, rising labor competition, and a national shortage of trained medical professionals. As hiring becomes more competitive and Read More...