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Product + Business personality + Design + Logo = WEBSITE!! Leads, exposure, brand awareness. If you think you don’t need a website, that you can accomplish everything through Instagram, read that first sentence again. By having a website, you add another point of contact for potential customers, you create more awareness, and you establish legitimacy. Read More...

Facebook Instagram Linkedin Twitter TikTok Snap Chat YouTube Pinterest There’s a lot. What’s even harder is that you just got done building a website, but are you really online if you don’t have social?…. You need to be wherever your target buyer is. Refresh your memory from when you were creating your business plan. Knowing Read More...

Crafting a Go-to-Market Strategy In your first step, you set some goals. Keep those handy, because you want to stay extremely focused and targeted as you move forward with your go-to-market strategy. Particularly, for both the short term (6 months) and the long term (1-3 years), you need to hone in on specifics for your Read More...

Defining Your Brand I bet you can’t guess what we’ll have you reference as we start to explore your brand. You guessed it– your business goals. Maybe we should take a minute and pause so you can frame them and put them right above your work station. Given your business goals, your industry, and… well, Read More...

Establishing a Business Plan Though this is the first step in Launching A Business In 3 Days, it is most likely not the first time you’ve sat down to consider this business idea. You very well may have gone through some extensive research, fielding, experimenting, prototyping, etc. Now that it’s come time to get this Read More...

As part of our new webinar series, In the Trenches, Weave’s own Adam Smith sat down with Shannon Nelson, the marketing director at Arkansas Family Dental. The motto at Arkansas Family Dental is to “treat each patient like family,” and Shannon generously shares how this motto has informed the practice’s entire marketing strategy. Out of Read More...

Historically, veterinary offices have relied on their reputation in the community and some conventional advertising to discover new clients. Times have changed. Although word-of-mouth marketing, promotions on local media and billboards, and print ads still have their place, veterinary clinics and service organizations should increasingly be focusing on their online presence to find customers. 95% Read More...

In the past, dental practices, franchises, and service organizations all built their reputation by word-of-mouth advertising, print and mass media campaigns, and establishing themselves in communities. These forms of marketing are still valuable and necessary tools, but they don’t account for a major source of publicity for modern practices: online reviews. The ascendency of the Read More...

Marcus Wing’s Bio Marcus Wing was 23 when he really launched into entrepreneurship. He and a friend worked to develop a company. As with most instances when an individual launches into entrepreneurship, Marcus was motivated to create something that would succeed because he was very soon to be married. Throughout his youth, there were several Read More...

The primary role of a dental practice is taking care of its patients’ needs. However, as practices work to improve their patients’ smiles, they also aim to increase their efficiency and the customer service surrounding essential care. A move toward greater productivity also increases worker satisfaction and profits, allowing practices to expand their circle of Read More...

Debbie Boone’s Bio Debbie Boone graduated from NC State with a degree in animal science. Though she loved the field, she decided to be done with school. In that time, she began working for one of her family’s many businesses. As young as 15, Debbie was managing profit and loss statements. Years after working with Read More...

Business communication technology serves a number of purposes in today’s world. It allows organizations to provide better customer service to their clients. It increases efficiency and cooperation within the organization itself. And, because it benefits both customers and employees, technology lets you make a higher profit. Technological advances also impact how businesses collect payments. In Read More...