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Is your business looking for a fresh way to connect with customers or patients? Bulk texting — sending text messages to an entire group of customers at once — is a booming content marketing trend in 2023.  Text message marketing offers many benefits for your company, but you should approach this marketing channel thoughtfully to Read More...

Your medical practice relies on smooth, accurate medical billing to receive payments for your services. But if you’re like many medical practices, there may be some room for improvement within your medical billing process.  Nailing down a reliable medical billing procedure can save you time and help you collect payments from insurance companies and patients Read More...

If you notice a business has hundreds of reviews and all of them are positive, how likely are you to trust those experiences? In a case like this, the company could be practicing what’s known as review gating, which involves favoring positive reviews and preventing negative ones to carefully construct a good reputation online. In Read More...

Med spa services are gaining more traction as the beauty and wellness industry continues booming. Opening your own medical spa business is an excellent opportunity to take advantage of this upward trend in medical services. If you’re interested in learning how to open a medical spa, you’ve come to the right place.   Opening any type of business Read More...

In today’s society, a patient’s privacy is protected under Federal regulations. This private information is otherwise commonly known as Protected Health Information (PHI), and the regulations for this are all part of HIPPA (the Health Insurance Portability and Accountability Act of 1996).  The Standards for Privacy of Individually Identifiable Health Information (“Privacy Rule”) established for Read More...

Looking to bring more patients into your cosmetic surgery practice? We’ve compiled a list of 14 marketing ideas that have the potential to bring in a flood of your ideal patients. These strategies are based on what’s currently working for plastic surgery clinics across the nation. The tips in this guide are neither generic nor Read More...

Social media platforms play a profound role in every business’s digital marketing strategy. Dental practices aren’t an exception to this growing trend. Whether you’re only starting your dental practice and looking for customers or you’ve run a dental office for some time now, including social media in your digital advertising is essential for building an Read More...

Your dental office’s success depends not only on your dentistry expertise and high-quality services but also on your marketing strategy. In this digital age, remaining competitive in the dental industry is next to impossible without a strong digital marketing campaign that aids patient retention and brings in new patients. Thankfully, implementing a successful marketing strategy Read More...

Teeth whitening has become an increasingly popular cosmetic treatment for many people who want to improve the brilliance and shine of their smile. In this blog post, we’ll examine some of the pros and cons of different teeth whitening options and discuss some ways that dental practices can compete effectively against over-the-counter whitening options.  According Read More...

Are you still using paper forms at your physical therapy clinic? Physical therapy intake forms are vital tools for collecting patient information, so a simple, convenient solution is best for getting correct medical data from your patients. With digital forms, acquiring, storing, and transferring patient data is much more efficient, and new patients have a Read More...

Patient engagement and patient experience are essential factors in providing high-quality patient care, and understanding their definitions and differences will help you develop effective strategies for accomplishing your practice goals.  This article compares patient engagement vs. patient experience to show how you can measure and improve both, leading to more satisfied and engaged patients. By Read More...

Are you looking for ways to get more patients coming through your clinic’s doors? Orthopedic marketing, including strategies like traditional and digital advertising, social media, and search engine optimization, can significantly boost your practice’s visibility to your target audience.  In this article, we’ll provide 15 effective orthopedic marketing ideas you can use to take your Read More...