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Dr. Thanh Mai’s career in optometry started with a familiar story: growing up with poor vision and frequent visits to the optometrist. But what set his path apart was the environment he experienced while shadowing in private practice. The staff were energized, the patients were happy, and the work was meaningful. That was the spark: Read More...

With warmer weather and vacation plans, summer often means fewer appointments and quieter offices. But don’t view this as a setback—it’s your opportunity to regroup, improve, and gear up for a strong return in the fall. Here are ten practical and productive ways to make the most of your slower summer season. 1. Reconnect with Read More...

Weave-Commissioned Survey Reveals How Patients Use Online Resources in Healthcare Decisions LEHI, Utah (December 20, 2024) — A survey commissioned by Weave (NYSE: WEAV) reveals how patients across different generations depend on the internet for health research and how it influences their interactions with healthcare providers. From self-diagnosing symptoms to leveraging digital tools for decision-making, Read More...

The internet has transformed how we seek information, especially in healthcare, where answers are often just a search away. While some patients simply want reassurance, others look to the internet as a decision-making tool before ever setting foot in a doctor’s office. A recent survey of 1,000 U.S.-based consumers commissioned by Weave sheds light on Read More...

Veterinary Practice Manager Appreciation Week is the perfect time to shine a light on the unsung heroes of your clinic. Practice managers keep the gears turning—juggling client communication, operational flow, and team well-being. They ensure that everything behind the scenes runs smoothly, so your team can focus on what they do best: caring for patients. Read More...

Flexible payment options enhance patient engagement, case acceptance, and access to healthcare — with 47% of patients noting they’d be less likely to delay treatment if their healthcare provider offered BNPL options. In recent years, the retail industry has transformed dramatically. Innovations in the checkout process, including flexible payment plans, such as Buy Now, Pay Read More...

Imagine walking into a healthcare practice that immediately makes you feel welcomed, understood, and confident in the care you’ll receive. That’s the power of effective branding. It’s not just about having a logo or a catchy tagline; it’s about creating a lasting impression that resonates with patients and sets your practice apart. Let’s explore why Read More...

Peter Boulden, the engaging host of the Bulletproof Telepractice Podcast, recently shared his expert insights on dental marketing in a captivating discussion. Known for his prowess in marketing systems and operations, Boulden delved into the intricacies of creating a robust marketing strategy that ensures sustained growth and a remarkable patient experience. The Marketing Pyramid: Building Read More...

In today’s healthcare environment, balancing exceptional patient care with financial profitability can be a challenging endeavor. Dr. Adam Rosa, a distinguished optometrist, recently shared his insights on this delicate balance. This blog delves into Dr. Rosa’s expertise, focusing on the intersection of patient care and collections, and how to optimize income while providing incredible patient Read More...

Maneuvering through the economic environment of healthcare can be daunting, but with insights from industry experts, practices can find opportunities for growth and stability. In a recent episode of the Happy Practice podcast, we sat down with Dr. Hendrik Lai and Genevieve Poppe to discuss the current economic state of healthcare and best practices for Read More...

We recently sat down with Dr. Chad Fleming, CEO of Wichita Optometry, for a deep dive into the challenges and rewards of owning a healthcare practice. Dr. Fleming, who leads a nine-doctor, five-location practice in Wichita, Kansas, shared his journey from aspiring eye doctor to successful practice owner. This interview reveals valuable insights for both Read More...

Establishing a unique and memorable brand for your optometry practice is essential in today’s competitive market. That’s why we’ve developed an exclusive set of free branding templates tailored specifically for optometry practices. These templates, available on Canva, are designed for easy customization and are perfect for anyone, regardless of your design experience! Why Choose Our Read More...