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World Optometry Day was first celebrated four decades ago. It was established in 1986 by the International Optometric and Optical League, now known as the World Council of Optometry (WCO), and has expanded to become World Optometry Week every March. This year’s theme for World Optometry Week was ”Advancing Optometry’s Commitment to Global Eye Care.” Discover its importance below. Read More...

Deafblind Awareness Week, observed annually during the last week of June, is a pivotal time to raise awareness about the unique challenges faced by individuals with combined vision and hearing loss. This awareness week, celebrated in honor of Helen Keller’s birthday on June 27th, provides an opportunity for eye care practitioners to deepen their understanding Read More...

Every vet knows that furry friends bring joy into human life, from unconditional love and undivided attention to belly rubs and adorable tail wags. There are countless ways pets and humans can build a special bond, and that’s worth celebrating. That’s why owners and others show their appreciation to beloved pets every year, on Love Read More...

If a wagging tail and soft ears greet you each day, you may already celebrate National Dog Day annually on August 26. The day honors this profound bond between dogs and their humans, appreciating all the joy, companionship, and unconditional love these pets bring into our lives. The event also recognizes all types of dogs–pure Read More...

Pet Poison Prevention Awareness Month raises awareness of all the potentially harmful substances owners should keep away from their furry friends. Pet safety should always be practiced in your veterinary clinic. Beyond this, the awareness month offers an excellent opportunity to shed light on common pet poisons. This information can be life-saving for your patients, Read More...

Veterinary Receptionist Week occurs on the last week of April each year to recognize the invaluable contributions that front desk staff members make in the veterinary field. These unsung heroes do much more than answer the phone. Your receptionist team is your first and last point of contact for pet owners, meaning they’re in charge Read More...

National Veterinary Technician Week occurs each year in the third week of October to recognize and celebrate the vital role vet techs play in keeping animals healthy and happy. Whether they’re aiding in medical procedures, educating pet owners, dealing with an angry client, or ensuring the well-being of pets, vet techs are essential members of Read More...

In the intricate dance between clinicians and patients, there exists a critical juncture: the moment when a patient raises a difficult question. Most clinicians hate hearing these questions, as it appears to be an attack on the treatment plan, and thereby their own diagnosing abilities. After all, clinicians are trained to find problems and we Read More...

Starting May 13, 2024, Myopia Awareness Week kicks off to help inform more people around the world affected by myopia, or nearsightedness.  This week gives eye care professionals a special chance to improve how they look after their patients and to teach their local communities about this widespread eye problem. Here are some of our Read More...

As veterinary care advances, it also becomes less accessible for many pet parents. As a pet care practice owner or manager, you want to make your services and procedures accessible to the average pet owner while ensuring your business remains profitable. Offering flexible financing solutions is an excellent way to help pet owners access expensive Read More...

Online patient reviews weigh heavily on any medical practice or service organization. The types of reviews patients leave influence future client decisions, patient trust, and your practice’s online reputation. When satisfied patients leave numerous positive reviews, you can increase your website visibility in search engines so your services reach a wider community. By the same Read More...

If your healthcare organization struggles with issues like patient retention, poor reviews, or low scheduling rates, your patients likely aren’t satisfied with your healthcare services. As a healthcare provider, understanding how to improve your specialized medical care can feel overwhelmingly complex when you’re juggling low resources, high patient volumes, or restrictions from insurance health plans. Read More...