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When you walk into a thriving optometry office, you can feel it: a sense of connection, collaboration, and calm confidence. Patients notice it too. That feeling isn’t luck or personality. It’s culture. According to Dr. Chad Fleming, culture is the number one competitive advantage any office can have. While many practices compete on technology, pricing, Read More...

Healthcare professionals rely on standardized ICD-10-CM codes to diagnose conditions like asthma, abdominal pain, and much more. Even perfectly healthy patients are classified using codes like Z01.00. Learn more about common eye exam ICD-10 codes below and discover tips for foolproof medical coding. What are Z01.00 and Z01.02? When you conduct eye examinations, there are Read More...

Dr. Thanh Mai’s career in optometry started with a familiar story: growing up with poor vision and frequent visits to the optometrist. But what set his path apart was the environment he experienced while shadowing in private practice. The staff were energized, the patients were happy, and the work was meaningful. That was the spark: Read More...

The updated Federal Trade Commission (FTC) eyeglass regulations impact optometry operations. To remain compliant, doctors must provide prescriptions immediately after a refractive eye examination and collect and store patient confirmation receipts indicating they received the prescription. Patients must consent to a digital prescription, or providers must provide a paper copy. These new rules allow patients Read More...

Over 230 million American adults have vision problems. About two-thirds wear glasses or contact lenses to combat them. However, laser eye surgery has also become a popular option. Photorefractive keratectomy (PRK) and laser-assisted in situ keratomileusis (LASIK) are two common vision correction surgery options. If your ophthalmology practice specializes in providing patients with improved vision, Read More...

Laser-assisted in situ keratomileusis surgery, better known as LASIK, has only been used by ophthalmologists for about 30 years. Yet, it has already helped millions of patients correct refractive errors and dramatically improve their eyesight. So, what is LASIK surgery, who can get LASIK, and how can you tell whether a patient is a good Read More...

Struggling to find new optometrists to add to your practice’s customer success team? You’re far from alone. Practices nationwide are essentially fighting over scraps to get potential candidates through their doors. That’s partly because optometry is an in-demand field, and doctors have their pick of the litter when it comes to which particular practice to Read More...

About 700,000 Americans undergo LASIK eye surgery annually, and surveys suggest that approximately 95% are happy with the results. Your ophthalmology practice’s patients can take advantage of this popular vision correction option by scheduling LASIK surgery and committing to taking LASIK aftercare seriously. Proper LASIK aftercare will significantly improve patients’ chances of a successful outcome following Read More...

Over 700,000 LASIK surgeries are performed annually in the U.S. LASIK is a popular refractive surgery that fixes vision problems, such as astigmatism, myopia, and hyperopia. This statistic might lead people to believe LASIK surgery is open to anyone who wants it. Unfortunately, this isn’t always the case. Certain people may not be ideal candidates Read More...

The CDC reports that about 45 million Americans wear contact lenses daily. These lenses correct astigmatism, nearsightedness, farsightedness, and other vision issues. Contact lens technology dates back to the 1800s. German glassblower Friedrich Anton Müller is credited with creating the first pair of contact lenses. Contacts have come a long way since then. They have Read More...

To stay competitive with other optometry practices, you must offer the products and services patients are looking for. Understanding the pros and cons of disposable vs. conventional contacts can help your practice determine which products to recommend to patients. Disposable contact lenses only last for about a day, while conventional contacts can be worn for Read More...

Is your optometry practice well-versed in specialty contact lenses? These customized lenses address specific vision correction needs beyond the capabilities of standard lenses. The demand for specialty lens options is growing as patients become aware of the improved comfort, vision clarity, and treatment possibilities that come with them. Whether you are an optician, optometrist, or Read More...