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Do you dream of having a line of patients waiting eagerly at the door of your physical therapy practice? Do you wish that your phone were ringing off the hook? No matter how skilled you are as a physical therapist, growth will be a challenge if you don’t execute the tasks that attract new patients....

Whether you’ve been in the physical therapy industry for years or are just opening your private practice, using effective marketing strategies is essential to stay competitive with other therapists in your area. However, knowing the right techniques to use to receive the best return can be tricky. Physical therapy marketing is different from marketing for...

The plumbing business is one of the most competitive industries in the country. As of 2021, there are over 126,000 plumbing companies in the U.S., placing about 2,500 in each state. If you own a plumbing business, you probably compete with several other companies in your city to bring in new customers and remain profitable....

This is the second article in our three-part Marketing for Doctors series. Links to the other articles are at the bottom of this page. The last couple of years have inspired a shift in how healthcare providers communicate with their patients. These changes have also influenced marketing best practices, especially in the digital realm. While...

This article is part of our series about improving your dental practice. You can find the links to the other articles at the bottom of the page. How many new patients are you attracting to your dental practice per month? If you’re reading this article, your answer is probably “not enough!” The dental industry can...

Looking to grow your HVAC business to seven figures and beyond? Whether you’re just getting started in the industry or you’ve had your company for generations, we’ve compiled the best tips and strategies to help you increase your revenue no matter how much you’re currently making. In this guide, we’ll touch on some of the...

If you own a plumbing business, you probably have a lot on your plate. Much of your day-to-day workload likely consists of routine scheduling tasks: Keeping track of your technicians’ schedules Responding to customer appointment requests  Communicating with customers about their upcoming appointments Penciling in emergency and last-minute services While these routine tasks are vital...

This is the second article in our five-part HVAC marketing series. Links to the other articles are at the bottom of this page. If you own an HVAC business, you probably know how competitive the HVAC industry is. There are currently over 119,000 HVAC contractors ¹ in the U.S., with new companies popping up every year....

As an entrepreneur, you must provide your clients with safe and secure payment methods. These are usually regulated by specific laws that ensure sensitive data of both businesses and customers stays protected. The most prominent example of such regulations is the Payment Card Industry Data Security Standard, PCI DSS for short. PCI DSS refers to...

Facebook is an online social media platform that millions of people use every day. That makes it ideal for building a positive company image, expanding the customer pool, and improving your online presence among competitors. It is a platform that helps you manage your interaction with customers, send them short answers, and target your audience...

When the phone rings at your business, that’s usually a great indicator that your product or service is in demand and your customers are trying to reach you. But what happens if there’s no one there to pick up the phone, or your employees are all tied up on other calls? According to a recent...

Podiatry marketing aims to engage current and potential patients through digital technologies, such as smartphones and computers. For podiatry practices, these marketing strategies are vital since most patients now choose podiatrists based on Google search results, online reviews, and how easily they can engage with a practice digitally. Without a clear podiatry practice marketing strategy,...